The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.
Theory of Reasoned Action: Purchase Intention of Young Consumers
Abstract
The approximately 60 million members of Generation Y are a major force in the consumer marketplace and represent a significant behavioral shift. To develop the broad, multifaceted advertising strategy necessary to reach them, more information is needed to characterize their purchase intentions. This study determines whether the theory of reasoned action can be used as a prediction tool in examining the purchase intention of a selected consumer group and product, Generation Y consumers and fashion merchandise made of emu leather. Respondents' attitudes significantly influenced their purchase intention: The more favorable the respondent's attitude, the higher the purchase intention. Subjective norm and other external variables had no influence on this group's purchase intention. The results partially support the theory of reasoned action as a prediction tool in examining purchase intention of a consumer product. This information is important to the emu leather industry, which may want to target Generation Y consumers.
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Cites
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Cited by
A Reasoned Action Approach to Health Promotion
Fishbein, M. (2008) · Medical Decision Making · doi:10.1177/0272989x08326092 · Cited by 668
Adoption of AI writing tools among academic researchers: A Theory of Reasoned Action approach
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Metadata
- Authors
- Belleau, B. D., Summers, T. A., Xu, Y., & Pinel, R.
- Venue
- Clothing and Textiles Research Journal
- Publisher
- SAGE Publications
- Published
- 2007-07
- Volume
- 25
- Issue
- 3
- Pages
- 244-257
- ISSN
- 0887-302X (ISSN-L)
- 1940-2473
- OpenAlex
- W1974388707
- Cited by
- 253
- References
- 30
- FWCI
- 33.08
- Type
- journal article
- Language
- en
- Open access
- closed
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