Efficacy of the Theory of Planned Behaviour: A meta‐analytic review
Abstract
The Theory of Planned Behaviour (TPB) has received considerable attention in the literature. The present study is a quantitative integration and review of that research. From a database of 185 independent studies published up to the end of 1997, the TPB accounted for 27% and 39% of the variance in behaviour and intention, respectively. The perceived behavioural control (PBC) construct accounted for significant amounts of variance in intention and behaviour, independent of theory of reasoned action variables. When behaviour measures were self-reports, the TPB accounted for 11% more of the variance in behaviour than when behaviour measures were objective or observed (R2s = .31 and .21, respectively). Attitude, subjective norm and PBC account for significantly more of the variance in individuals' desires than intentions or self-predictions, but intentions and self-predictions were better predictors of behaviour. The subjective norm construct is generally found to be a weak predictor of intentions. This is partly attributable to a combination of poor measurement and the need for expansion of the normative component. The discussion focuses on ways in which current TPB research can be taken forward in the light of the present review.
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Evidence suggests that employees engage in activities perceived to have few obstacles and that are associated with resources and opportunities to support their engagement.
“Evidence suggests that employees engage in activities perceived to have few obstacles and that are associated with resources and opportunities to support their engagement (Armitage & Conner, 2001; Sellin, 1995).”
From Predicting Levels of Policy Advocacy Engagement Among Acute-Care Health Professionals (2016) · cites this paper as Armitage & Conner, 2001
Support for the theories of reasoned action and planned behaviour has been established across a wide range of behavioural domains and in a variety of populations.
“Support for the theories of reasoned action and planned behaviour has been established across a wide range of behavioural domains and in a variety of populations (see e.g., Armitage & Conner, 2001;Conner & Armitage, 1998).”
From Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms (2009) · cites this paper as Armitage & Conner, 2001
Armitage and Conner (2001) found that the average component relationship between attitudes and intentions was twice as large as that between subjective norms and intentions.
“For instance, Armitage and Conner (2001) found that the average component relationship between attitudes and intentions was twice as large as that between subjective norms and intentions (see also Farley, Lehmann, & Ryan, 1981).”
From Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms (2009) · cites this paper as Armitage & Conner, 2001
A meta-analysis indicated that the TPB accounted for 27% and 39% of the variance in behavior and intentions, respectively.
“A metaanalysis indicated that the TPB accounted for 27% and 39% of the variance in behavior and intentions, respectively (Armitage & Conner, 2001).”
From Putting Entrepreneurship Education Where the Intention to Act Lies: An Investigation Into the Impact of Entrepreneurship Education on Entrepreneurial Behavior (2015) · cites this paper as Armitage & Conner, 2001
Intention typically predicts only around 25-35% of variance in behaviour.
“However, intention typically predicts only around 25-35% of variance in behaviour [10,11]”
From A Systematic Review and Meta-analysis of Applications of the Self-Report Habit Index to Nutrition and Physical Activity Behaviours (2011) · cites this paper as [10]
Habit may be as important a proximal determinant of action as intention, control, and affect.
“Meta-analyses have pointed to similar-sized correlations with behaviour for intention (0.47 [10]), control (0.37 [10]), and affect (0.42 [60]), and so habit may be as important a proximal determinant of action as these constructs.”
From A Systematic Review and Meta-analysis of Applications of the Self-Report Habit Index to Nutrition and Physical Activity Behaviours (2011) · cites this paper as [10]
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“Although accumulated research supports this idea (e.g., Armitage & Conner, 2001; Sheeran, 2002; Sutton, 1998), there is also contrary evidence that gives credence to the proverb that ‘‘the road to hell is paved with good intentions’’ (Orbell & Sheeran, 1998; Sheeran, 2002).”
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- Authors
- Armitage, C. J., & Conner, M.
- Affiliations
- University of Sheffield (GB)
- University of Leeds (GB)
- Corresponding author
- Armitage, Christopher J.
- Venue
- British Journal of Social Psychology
- Publisher
- Wiley
- Published
- 2001-12
- Volume
- 40
- Issue
- 4
- Pages
- 471-499
- ISSN
- 0144-6665 (ISSN-L)
- 2044-8309
- OpenAlex
- W2152095411
- Cited by
- 9,970
- References
- 191
- Citations by year
- 2026: 441 · 2025: 511 · 2024: 511 · 2023: 588 · 2022: 584 · 2021: 633 · 2020: 626 · 2019: 552 · 2018: 553 · 2017: 515 · 2016: 525 · 2015: 547 · 2014: 528 · 2013: 473 · 2012: 440
- FWCI
- 105.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Journal of Social Psychology (publishedVersion)
- PubMed (publishedVersion)
- Research Explorer (The University of Manchester) (publishedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- theory of planned behavior, perceived behavioral control, attitudes, subjective norms, behavioral intention, behavior prediction, self-prediction, theory of reasoned action, attitude measurement
- MeSH terms
- Behavior, Humans, Internal-External Control, Motivation, Predictive Value of Tests, Psychological Theory, Self-Assessment, Reproducibility of Results, Self Efficacy
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