The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior
Abstract
This study examines consumer motivations that can explain attitudes toward purchasing fashion counterfeit goods and tests the underlying mechanism of intent to purchase fashion counterfeits based on the theory of planned behavior. A random sample of female college students (N = 336) participate in this study. Product appearance, past purchase behavior, value consciousness, and normative susceptibility are significant predictors of attitude toward buying fashion counterfeit goods. Attitude, subjective norm, and perceived behavioral control are significantly related to intent to purchase fashion counterfeit goods. This research extends the theory of planned behavior and tests two additional paths that significantly improve explanatory power of the theory and prediction of consumer intent to buy fashion counterfeit goods.
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Citations
Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
From Intentions to Actions: A Theory of Planned Behavior
Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057
Mediation in experimental and nonexperimental studies: New procedures and recommendations.
Shrout, P. E., & Bolger, N. (2002) · Psychological Methods · doi:10.1037/1082-989x.7.4.422 · Cited by 11,335
Bem, D. J. (1972) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60024-6 · Cited by 5,241 · cited 2×
“Past behavior is also a source of information for identifying one’s attitude (Bem, 1972).”
BackgroundLichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1990) · Journal of Marketing · doi:10.1177/002224299005400305 · Cited by 1,054 · cited 1×
“Four items from Lichtenstein et al. (1990) were used to measure value consciousness, a ¼ .81 (Ang et al., 2001).”
Method
Cited by
Factors influencing consumers’ purchase intention of green sportswear
Nam, C., Dong, H., & Lee, Y.-A. (2017) · Fashion and Textiles · doi:10.1186/s40691-017-0091-3 · Cited by 197
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
Morra, M. C., Gelosa, V., Ceruti, F., & Mazzucchelli, A. (2018) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2017.1399079 · Cited by 57
Metadata
- Authors
- Kim, H., & Karpova, E.
- Venue
- Clothing and Textiles Research Journal
- Publisher
- SAGE Publications
- Published
- 2009-12-22
- Volume
- 28
- Issue
- 2
- Pages
- 79-94
- ISSN
- 0887-302X (ISSN-L)
- 1940-2473
- OpenAlex
- W2132327407
- Cited by
- 232
- References
- 5
- FWCI
- 8.32
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kim, H., & Karpova, E. (2010). Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior. Clothing and Textiles Research Journal. https://doi.org/10.1177/0887302x09332513
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
