The DOI matches its Crossref record; 32 of the 33 references it cites were found in a registry or an index.
Grouping Euroconsumers: A Culture-Based Clustering Approach
Abstract
The move toward European integration entails significant adjustments in a firm's marketing strategy. Despite the dismantling of legislative barriers, cultural milieu of the various member nations will continue to be an obstacle toward true integration. This study clusters 17 European nations on Hofstede's (1980) cultural dimensions. Three distinct clusters emerge, each with its unique cultural composition. Scrutinizing the cultural make-up of each cluster offers the possibility of selecting an appropriate marketing mix across nations belonging to the same cluster.
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Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“This indicates companies from these countries tend to wait to adopt a new product until a large group of other companies has already adopted it.”
From Enterprise resource planning: ERP adoption by European midsize companies (2000) · cites this paper as [5]
In the citing paper
“This cluster is recognized as the most innovative cluster with relatively weak resistance to new products and a strong desire for novelty and variety.”
From Enterprise resource planning: ERP adoption by European midsize companies (2000) · cites this paper as [5]
In the citing paper
“One of these clusters includes the four Scandinavian countries and The Netherlands, which are characterized as having a low level of uncertainty avoidance, a high level of individualism, a small power distance, and a low level of masculinity.”
From Enterprise resource planning: ERP adoption by European midsize companies (2000) · cites this paper as [5]
In the citing paper
“Great Britain (together with, among others, Ireland), belongs to a cluster that is described as a fairly risk-averse market.”
From Enterprise resource planning: ERP adoption by European midsize companies (2000) · cites this paper as [5]
In the citing paper
“Cross-cultural research by Hofstede reveals four dimensions of cultural characteristics of a country that can be used to group European countries into three clusters [3, 5].”
From Enterprise resource planning: ERP adoption by European midsize companies (2000) · cites this paper as [5]
Citations
Cites
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Hall, E. T. (1959) · Cited by 3,468
(1983) · Cited by 3,411
Motivation, leadership, and organization: Do American theories apply abroad?
Hofstede, G. (1980) · Organizational Dynamics · doi:10.1016/0090-2616(80)90013-3 · Cited by 3,332
Income, Saving and the Theory of Consumer Behavior.
Turvey, R., & Duesenberry, J. S. (1950) · Economica · doi:10.2307/2549507 · Cited by 2,195
The Analysis of Subjective Culture.
Mazur, A., Triandis, H., Vasiliou, V., Vassiliou, G., Tanaka, Y., & Shanmugam, A. V. (1974) · Contemporary Sociology · doi:10.2307/2061987 · Cited by 1,769
Culture: A Critical Review of Concepts and Definitions.
Opler, M. K., Kroeber, A. L., & Kluckhohn, C. (1953) · Philosophy and Phenomenological Research · doi:10.2307/2103346 · Cited by 1,686
Income, Saving, and the Theory of Consumer Behavior
Bornemann, A. H., & Duesenberry, J. S. (1950) · Southern Economic Journal · doi:10.2307/1053593 · Cited by 1,425
International Marketing Research
Czinkota, M. R., Hand, M. J., Douglas, S. P., & Craig, C. S. (1984) · Journal of Marketing Research · doi:10.2307/3151800 · Cited by 981
Research works printed but not linked: 5
- Appadurai Arjun, 1991, Recapturing Anthropology, 191
- Bartlett F. C., 1932, Remembering: A Study in Experimental Psychology.
- Bochner Stephen, 1982, Cultures in Contact.
- Graham John L., 1988, Comparative Strategies in International Business, 473
- Hofstede Geert, 1991, Cultures and Organizations.
Cited by
Items 101–102 of 102
Indraningrat, K., Nugraha, K. S. W., Endhiarto, T., & Saleh, C. (2023) · European Journal of Management and Marketing Studies · doi:10.46827/ejmms.v8i1.1420
Metadata
- Authors
- Kale, S. H.
- Affiliations
- Bond University, Gold Coast, Australia.
- Venue
- Journal of International Marketing
- Publisher
- SAGE Publications
- Published
- 1995-09
- Volume
- 3
- Issue
- 3
- Pages
- 35-48
- ISSN
- 1069-031X (ISSN-L)
- 1547-7215
- OpenAlex
- W2904577790
- Cited by
- 103
- References
- 33
- Citations by year
- 2023: 1 · 2022: 2 · 2021: 2 · 2020: 6 · 2019: 1 · 2017: 3 · 2016: 3 · 2015: 5 · 2014: 13 · 2013: 4 · 2012: 5
- FWCI
- 1.42
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
- Locations
- Journal of International Marketing (publishedVersion)
- Funders
- University of South Carolina
- Topics
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Business, Management and Accounting › Business and International Management › Global and Cross-Cultural Management
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Keywords
- Hofstede cultural dimensions, European integration, marketing mix adaptation, cultural homogeneity, international marketing strategy
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
