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Cited by 103Cultural Differences and ValuesGlobal and Cross-Cultural ManagementConsumer Behavior and Market Dynamics

The DOI matches its Crossref record; 32 of the 33 references it cites were found in a registry or an index.

Grouping Euroconsumers: A Culture-Based Clustering Approach

Kale, Sudhir H.·1995·Journal of International Marketing
DOI 10.1177/1069031x9500300304
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Abstract

The move toward European integration entails significant adjustments in a firm's marketing strategy. Despite the dismantling of legislative barriers, cultural milieu of the various member nations will continue to be an obstacle toward true integration. This study clusters 17 European nations on Hofstede's (1980) cultural dimensions. Three distinct clusters emerge, each with its unique cultural composition. Scrutinizing the cultural make-up of each cluster offers the possibility of selecting an appropriate marketing mix across nations belonging to the same cluster.

Overview

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Crossref · 10.1177/1069031x9500300304

Cites

32 of 32 references verified0 citation errors · 0 not checkable

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Citations

Cites

Show all 33 references

Research works printed but not linked: 5

  1. Appadurai Arjun, 1991, Recapturing Anthropology, 191
  2. Bartlett F. C., 1932, Remembering: A Study in Experimental Psychology.
  3. Bochner Stephen, 1982, Cultures in Contact.
  4. Graham John L., 1988, Comparative Strategies in International Business, 473
  5. Hofstede Geert, 1991, Cultures and Organizations.

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Metadata

Authors
Kale, S. H.
Affiliations
Bond University, Gold Coast, Australia.
Venue
Journal of International Marketing
Publisher
SAGE Publications
Published
1995-09
Volume
3
Issue
3
Pages
35-48
ISSN
  • 1069-031X (ISSN-L)
  • 1547-7215
DOI
10.1177/1069031x9500300304
OpenAlex
W2904577790
Cited by
103
References
33
Citations by year
2023: 1 · 2022: 2 · 2021: 2 · 2020: 6 · 2019: 1 · 2017: 3 · 2016: 3 · 2015: 5 · 2014: 13 · 2013: 4 · 2012: 5
FWCI
1.42
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of International Marketing (publishedVersion)
Funders
University of South Carolina
Topics
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Business, Management and Accounting › Business and International Management › Global and Cross-Cultural Management
  • Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
Keywords
Hofstede cultural dimensions, European integration, marketing mix adaptation, cultural homogeneity, international marketing strategy

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.