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The Origins and Development of the Diffusion of Innovations Paradigm as an Example of Scientific Growth

VALENTE, THOMAS W., ROGERS, EVERETT M.·1995·Science Communication

Abstract

This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered.

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Metadata

Authors
VALENTE, T. W., & ROGERS, E. M.
Venue
Science Communication
Published
1995-03
Volume
16
Issue
3
Pages
242-273
ISSN
  • 0164-0259 (ISSN-L)
  • 1075-5470
  • 1552-8545
OpenAlex
W1993336395
Cited by
370
References
0
FWCI
6.10
Type
journal article
Language
en
Open access
closed

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