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Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election
Open accessAbstract
In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates’ millions of followers, Twitter has become a platform for mass communication and the candidate’s main online information channel. Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns. While the Clinton campaign’s strategy confirms theories regarding the professionalisation of election campaigns, the Trump campaign’s more amateurish yet authentic style in social media points towards de-professionalisation and even amateurism as a counter-trend in political communication.
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Cited by
The Hybrid Media System: Politics and Power
Chadwick, A. (2017) · doi:10.1093/oso/9780190696726.001.0001 · Cited by 1,174
Bossetta, M. (2018) · Journalism & Mass Communication Quarterly · doi:10.1177/1077699018763307 · Cited by 689
Brady, W. J., Crockett, M. J., & Van Bavel, J. J. (2020) · Perspectives on Psychological Science · doi:10.1177/1745691620917336 · Cited by 417
Metz, M., Kruikemeier, S., & Lecheler, S. (2020) · Information, Communication & Society · doi:10.1080/1369118x.2019.1581244 · Cited by 268
Bright, J., Hale, S., Ganesh, B., Bulovsky, A., Margetts, H., & Howard, P. (2020) · Communication Research · doi:10.1177/0093650219872394 · Cited by 104
Metadata
- Authors
- Enli, G.
- Venue
- European Journal of Communication
- Publisher
- SAGE Publications
- Published
- 2017-02
- Volume
- 32
- Issue
- 1
- Pages
- 50-61
- ISSN
- 0267-3231 (ISSN-L)
- 1460-3705
- OpenAlex
- W2611885487
- Cited by
- 637
- References
- 0
- FWCI
- 156.51
- Type
- journal article
- Language
- en
- Open access
- green
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- Enli, G. (2017). Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election. European Journal of Communication. https://doi.org/10.1177/0267323116682802
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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