The Use of Nostalgia in Television Advertising: A Content Analysis
Abstract
Nostalgia was used by means of theme, copy, or music about 10% of the time according to a content analysis of more than a thousand commercials sampled from ABC, CBS, and NBC. Nostalgic references were to family activities or to the “olden days,” among other themes, and were most likely to be used with food and beverage commercials. The study suggests nostalgia may be especially important in a changing world because it connects us with our past.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Baby boomers are aging and becoming increasingly nostalgic.
“Since baby boomers are aging, they are becoming increasingly nostalgic (Unger et al., 1991)”
From How personal nostalgia influences giving to charity (2011) · cites this paper as Unger et al., 1991
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How personal nostalgia influences giving to charity
Merchant, A., Ford, J. B., & Rose, G. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2010.06.013 · Cited by 102 · see citing works
- Authors
- Unger, L. S., Mcconocha, D. M., & Faier, J. A.
- Affiliations
- Miami University (US)
- Venue
- Journalism Quarterly
- Publisher
- SAGE Publications
- Published
- 1991-09
- Volume
- 68
- Issue
- 3
- Pages
- 345-353
- ISSN
- 0196-3031 (ISSN-L)
- 0022-5533
- OpenAlex
- W2030733560
- Cited by
- 60
- References
- 0
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 3 · 2023: 1 · 2022: 2 · 2021: 1 · 2020: 1 · 2018: 4 · 2017: 2 · 2016: 4 · 2015: 5 · 2014: 3 · 2013: 2 · 2012: 3
- FWCI
- 0.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journalism Quarterly (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Nostalgia and Consumer Behavior
- Social Sciences › Gender Studies › Media, Gender, and Advertising
- Social Sciences › Business, Management and Accounting › Marketing › American History and Culture
- Keywords
- nostalgia, television advertising, music in advertising, food and beverage advertising, family activities, advertising themes
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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