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Cited by 298

The DOI matches its Crossref record; 68 of the 68 references it cites were found in a registry or an index.

Attitude Toward the Color Blue: An Ideal Marker Variable

Miller, Brian K., Simmering, Marcia J.·2023·Organizational Research Methods

Abstract

Researchers often turn to post hoc statistical techniques to identify common method variance (CMV) in same source data and one viable option is to use a marker variable. The choice of marker variable is important, yet these variables are difficult to find, primarily because they must be theoretically unrelated to study variables but measured in the same way (e.g., perceptual; on a Likert scale). This manuscript uses scale development best practices to create a marker variable—attitude toward the color blue—that can be applied in a wide variety of social science research. Scale reliability and validity are addressed, discriminant validity with other measures that detect CMV is tested, and the Confirmatory Factor Analysis Marker Technique is applied with this scale. An experiment designed to analyze the effect of the placement of the scale in surveys is reported. Recommendations to researchers for use of this new scale to detect CMV are provided.

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Metadata

Authors
Miller, B. K., & Simmering, M. J.
Venue
Organizational Research Methods
Published
2022-02-01
Volume
26
Issue
3
Pages
409-440
ISSN
  • 1094-4281 (ISSN-L)
  • 1552-7425
OpenAlex
W4210472908
Cited by
298
References
68
FWCI
30.26
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Attitude Toward the Color Blue: An Ideal Marker Variable. https://app.cochat.ai/papers/10.1177/10944281221075361
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Miller, B. K., & Simmering, M. J. (2023). Attitude Toward the Color Blue: An Ideal Marker Variable. Organizational Research Methods. https://doi.org/10.1177/10944281221075361

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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