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Cited by 174

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

The Impact of the Customer Orientation of Call Center Employees on Customers' Affective Commitment and Loyalty

Dean, Alison M.·2007·Journal of Service Research

Abstract

This study investigated the potential benefits of employees' customer orientation to service providers. To achieve that aim, the author tested relationships between customer focus (creating value for customers) and customer feedback (seeking evaluations of work and quality) and perceived service quality and customers' affective commitment and loyalty to service firms. Mail survey data were collected from customers of two call centers in Australia. The samples consisted of end “consumers” of insurance services (n = 289) and business “customers” of a bank (n = 325). Two key findings emerged from the final structural model. First, customer focus was related to loyalty, with partial mediation by perceived service quality. Second, and in contrast, customer feedback exhibited a direct relationship only to affective commitment. The findings were highly consistent for the two samples and have implications for both managers and researchers.

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Metadata

Authors
Dean, A. M.
Venue
Journal of Service Research
Published
2007-11
Volume
10
Issue
2
Pages
161-173
ISSN
  • 1094-6705 (ISSN-L)
  • 1552-7379
OpenAlex
W2042808950
Cited by
174
References
5
FWCI
13.46
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Impact of the Customer Orientation of Call Center Employees on Customers' Affective Commitment and Loyalty. https://app.cochat.ai/papers/10.1177/1094670507309650
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Dean, A. M. (2007). The Impact of the Customer Orientation of Call Center Employees on Customers' Affective Commitment and Loyalty. Journal of Service Research. https://doi.org/10.1177/1094670507309650

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.