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Cited by 1,033

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Customer Engagement as a New Perspective in Customer Management

Open access
Verhoef, Peter C., Reinartz, Werner J., Krafft, Manfred·2010·Journal of Service Research
DOI 10.1177/1094670510375461
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Abstract

Since 2000, customer management (CM) research has evolved and has had a significant impact on the marketing discipline. In an increasingly networked society where customers can interact easily with other customers and firms through social networks and other new media, the authors propose that customer engagement is an important new development in CM. Customer engagement is considered as a behavioral manifestation toward the brand or firm that goes beyond transactions. The authors propose a conceptual model of the antecedents, impediments, and firm consequences of customer engagement and relate this model to seven articles appearing in the special issue on customer engagement.

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Registry

Crossref · 10.1177/1094670510375461

Cites

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Citations

Cites

Research works printed but not linked: 34

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Cited by

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Metadata

Authors
Verhoef, P. C., Reinartz, W. J., & Krafft, M.
Venue
Journal of Service Research
Publisher
SAGE Publications
Published
2010-08
Volume
13
Issue
3
Pages
247-252
ISSN
  • 1094-6705 (ISSN-L)
  • 1552-7379
DOI
10.1177/1094670510375461
OpenAlex
W2134104271
Cited by
1,033
References
6
FWCI
80.34
Type
journal article
Language
en
Open access
green
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.