The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions
Abstract
The author introduces a comprehensive customer value framework and tests an extended value model with lodging products. The extended value model in this study newly incorporates the concepts of brand awareness, as compared to brand or product class, and price fairness. Based on Baron and Kenny’s guideline for mediation analysis, this study found the traditional customer value process to be useful for lodging research and marketing. In addition, brand awareness and price fairness concepts were found to play significant roles in the customer value process. The article includes discussions on both managerial and research implications.
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Citations
Cites
Self-reports: How the questions shape the answers.
Schwarz, N. (1999) · American Psychologist · doi:10.1037/0003-066x.54.2.93 · Cited by 2,846
Cited by
Ryu, K., Han, H., & Kim, T.-H. (2008) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2007.11.001 · Cited by 773
The role of affective factors on perceived cruise vacation value
Duman, T., & Mattila, A. S. (2005) · Tourism Management · doi:10.1016/j.tourman.2003.11.014 · Cited by 652
Konuk, F. A. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.05.005 · Cited by 594
Jin, N. P., Lee, S., & Lee, H. (2015) · International Journal of Tourism Research · doi:10.1002/jtr.1968 · Cited by 463
Customer dominant value formation in service
Heinonen, K., Strandvik, T., & Voima, P. (2013) · European Business Review · doi:10.1108/09555341311302639 · Cited by 353
Metadata
- Authors
- Oh, H.
- Venue
- Journal of Hospitality & Tourism Research
- Publisher
- SAGE Publications
- Published
- 2000-05
- Volume
- 24
- Issue
- 2
- Pages
- 136-162
- ISSN
- 0741-5095 (ISSN-L)
- 1096-3480
- 1557-7554
- OpenAlex
- W2144578601
- Cited by
- 424
- References
- 1
- FWCI
- 5.17
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions. https://app.cochat.ai/papers/10.1177/109634800002400202
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- Oh, H. (2000). The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/109634800002400202
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
