The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.
Convergence culture in the creative industries
Abstract
• This article maps the emerging practices in media professions like journalism, advertising, marketing communications and public relations in adapting to a new global environment, characterized by an increasingly participatory media culture. Among creatives and brand managers in ad agencies `interactive advertising' is at the center of the contemporary buzz. Marketers in the cultural industries brainstorm about the potential of upstream marketing, while in public relations the opportunities of two-way symmetrical communication are explored. Editors of news publications increasingly jump on the `citizen journalism' bandwagon. All these trends are part of the same phenomenon: a convergence of the cultures of media production and consumption. In this essay, these developments are discussed in terms of their potential impact on consensual assumptions about the nature of media work, seen through the lens of the combination of individual creativity and mass production, also known as creative industries. •
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Cited by
The Hybrid Media System: Politics and Power
Chadwick, A. (2017) · doi:10.1093/oso/9780190696726.001.0001 · Cited by 1,174
Making News at The New York Times
Usher, N. (2014) · University of Michigan Press eBooks · doi:10.3998/nmw.12848274.0001.001 · Cited by 284
Context is king! Considering particularism in research design and reporting
Davison, R. M., & Martinsons, M. G. (2016) · Journal of Information Technology · doi:10.1057/jit.2015.19 · Cited by 259
Vázquez-Herrero, J., & López-García, X. (2019) · New Review of Hypermedia and Multimedia · doi:10.1080/13614568.2019.1670270 · Cited by 18
Social production as authentic assessment: Wikipedia, digital writing, and hope labour
Johinke, R. (2020) · Studies in Higher Education · doi:10.1080/03075079.2020.1750192 · Cited by 12
Metadata
- Authors
- Deuze, M.
- Venue
- International Journal of Cultural Studies
- Publisher
- SAGE Publications
- Published
- 2007-06
- Volume
- 10
- Issue
- 2
- Pages
- 243-263
- ISSN
- 1367-8779 (ISSN-L)
- 1460-356X
- OpenAlex
- W2150800274
- Cited by
- 295
- References
- 30
- FWCI
- 11.01
- Type
- journal article
- Language
- en
- Open access
- closed
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