The DOI matches its Crossref record; 70 of the 70 references it cites were found in a registry or an index.
Multimodality, resemiotization: extending the analysis of discourse as multi-semiotic practice
Open accessAbstract
This article has the following two overarching aims. First, it traces the development of multimodal discourse analysis and sets out its main descriptive and analytical parameters; in doing so, the article highlights the specific advantages which the multimodal approach has to offer and exemplifies its application. The article also argues that the hierarchical arrangement of different semiotics (in the way common sense construes this) should not be lost from sight. Second, and related to this last point, the article will advance a complementary perspective to that of multimodality: resemiotization. Resemiotization is meant to provide the analytical means for (1) tracing how semiotics are translated from one into the other as social processes unfold, as well as for (2) asking why these semiotics (rather than others) are mobilized to do certain things at certain times. The article draws on a variety of empirical data to exemplify these two perspectives on visual communication and analysis.
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Cites
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Fee, D., & Fairclough, N. (1993) · Contemporary Sociology · doi:10.2307/2074659 · Cited by 11,611
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Reading images: the grammar of visual design
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Cited by
Translanguaging as a Practical Theory of Language
Wei, L. (2018) · Applied Linguistics · doi:10.1093/applin/amx039 · Cited by 2,907
Communication, Organizing and Organization: An Overview and Introduction to the Special Issue
Cooren, F., Kuhn, T., Cornelissen, J. P., & Clark, T. (2011) · Organization Studies · doi:10.1177/0170840611410836 · Cited by 585
What is multimodal critical discourse studies?
Machin, D. (2013) · Critical Discourse Studies · doi:10.1080/17405904.2013.813770 · Cited by 512
Meyer, R. E., Höllerer, M. A., Jancsary, D. C., & van Leeuwen, T. (2013) · Academy of Management Annals · doi:10.1080/19416520.2013.781867 · Cited by 499
Geise, S., & Baden, C. (2015) · Communication Theory · doi:10.1111/comt.12048 · Cited by 259
Metadata
- Authors
- Iedema, R.
- Venue
- Visual Communication
- Publisher
- SAGE Publications
- Published
- 2003-02
- Volume
- 2
- Issue
- 1
- Pages
- 29-57
- ISSN
- 1470-3572 (ISSN-L)
- 1741-3214
- OpenAlex
- W2136213309
- Cited by
- 956
- References
- 70
- FWCI
- 142.09
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
