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Cited by 439

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There Are No Visual Media

Open access
Mitchell, W. J.T.·2005·Journal of Visual Culture
DOI 10.1177/1470412905054673
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Abstract

‘Visual media’ is a colloquial expression used to designate things such as television, film, photography and painting, etc. But it is highly inexact and misleading. On closer inspection, all the so-called visual media turn out to involve the other senses (especially touch and hearing). All media are, from the standpoint of sensory modality, ‘mixed media’. The obviousness of this raises two questions: (1) why do we persist in talking about some media as if they were exclusively visual? Is this just a shorthand for talking about visual predominance? And if so, what does ‘predominance’ mean? Is it a quantitative issue ( more visual information than aural or tactile?) or a question of qualitative perception, the sense of things reported by a beholder, audience, viewer or listener? (2) Why does it matter what we call ‘visual media’? Why should we care about straightening out this confusion? What is at stake?

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Metadata

Authors
Mitchell, W. J. T.
Venue
Journal of Visual Culture
Publisher
SAGE Publications
Published
2005-08
Volume
4
Issue
2
Pages
257-266
ISSN
  • 1470-4129 (ISSN-L)
  • 1741-2994
DOI
10.1177/1470412905054673
OpenAlex
W2137424775
Cited by
439
References
0
FWCI
76.78
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: There Are No Visual Media. https://app.cochat.ai/papers/10.1177/1470412905054673
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Mitchell, W. J. T. (2005). There Are No Visual Media. Journal of Visual Culture. https://doi.org/10.1177/1470412905054673

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.