General Evaluability Theory

Prospect Theory: An Analysis of Decision under Risk

Kahneman, D., & Tversky, A. (1979) · Econometrica · doi:10.2307/1914185 · Cited by 48,524

Prospect theory: An analysis of decision under risk

Kahneman, D. J., & Tversky, A. (1988) · Cambridge University Press eBooks · doi:10.1017/cbo9780511609220.014 · Cited by 32,720

A theory of social comparison processes

Festinger, L. (1954) · Human Relations · doi:10.1177/001872675400700202 · Cited by 20,926

Time Discounting and Time Preference: A Critical Review

Frederick, S., Loewenstein, G., & O’Donoghue, T. (2002) · Journal of Economic Literature · doi:10.1257/002205102320161311 · Cited by 6,106

Will raising the incomes of all increase the happiness of all

Easterlin, R. (1995) · Journal of Economic Behavior & Organization · doi:10.1016/0167-2681(95)00003-b · Cited by 3,202

Relative Income, Happiness, and Utility: An Explanation for the Easterlin Paradox and Other Puzzles

Clark, A. E., Frijters, P., & Shields, M. A. (2008) · Journal of Economic Literature · doi:10.1257/jel.46.1.95 · Cited by 3,159

Adaptation-Level Theory

Parducci, A., & Helson, H. (1965) · The American Journal of Psychology · doi:10.2307/1421107 · Cited by 2,493

Beyond the hedonic treadmill: Revising the adaptation theory of well-being.

Diener, E., Lucas, R. E., & Scollon, C. N. (2006) · American Psychologist · doi:10.1037/0003-066x.61.4.305 · Cited by 1,946

Lottery winners and accident victims: Is happiness relative?

Brickman, P., Coates, D., & Janoff‐Bulman, R. (1978) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.36.8.917 · Cited by 1,707

Will Money Increase Subjective Well-Being?

Diener, E., & Biswas-Diener, R. (2002) · Social Indicators Research · doi:10.1023/a:1014411319119 · Cited by 1,555

Mortality

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0027 · Cited by 1

Anxiety

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0008 · Cited by 2

Public Health and Human Flourishing

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0032 · Cited by 1

Understanding the Religion–Physical Health Relationship

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0031 · Cited by 1

Cigarette Smoking

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0017 · Cited by 1

Bipolar Disorder

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0006 · Cited by 1

Cashbacks “In the nick of time”: consumers’ sensitivity to promotion delays and impact on promotion judgments

Kumari, R., Tatavarthy, A. D., & Sahay, A. (2024) · Journal of Consumer Marketing · doi:10.1108/jcm-10-2021-4968 · Cited by 1

Blaming the Strawless Brickmaker: Constraint Neglect in Judging Decision Quality

Li, X., & Hsee, C. K. (2025) · Journal of Behavioral Decision Making · doi:10.1002/bdm.70006 · Cited by 1

Pre- and Postinteraction Physical Attractiveness Ratings and Experience-Based Impressions

Hall, J. A., & Compton, B. L. (2017) · Communication Studies · doi:10.1080/10510974.2017.1317281 · Cited by 1

Predictably Irrational Hiring

Machado, N. G., & Samuel, J. (2021) · NHRD Network Journal · doi:10.1177/2631454120988415 · Cited by 1

The Subjective Understanding of Guideline Recommendations and of the Risks of the Side Effects of Medication

Betsch, T. (2013) · Deutsches Ärzteblatt international · doi:10.3238/arztebl.2013.0661 · Cited by 1

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of ExperiencesPreprint

Tully, S. M., & Meyvis, T. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2498663 · Cited by 1

The Revision BiasPreprint

Garcia‐Rada, X., John, L. K., O’Brien, E., & Norton, M. I. (2019) · SSRN Electronic Journal · doi:10.2139/ssrn.3329340 · Cited by 1

Could evaluation mode nudge people's health-related decisions? Extending the general evaluability theory to risk communication

Xu, Y. (2020) · DR-NTU (Nanyang Technological University) · doi:10.32657/10356/142967 · Cited by 1

Cognitive Design and Economic Choice: A Field ExperimentPreprint

Hefti, A., Shen, P., & Li, K. K. (2021) · SSRN Electronic Journal · doi:10.2139/ssrn.3797548 · Cited by 1

The benefit of collaboration: Disentangling the sources of synergy in group judgments

Lippold, M. (2022) · doi:10.53846/goediss-45

Copyright Page

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.002.0003 · Cited by 1

From Patient Reported Outcome Measures to individualized prostate cancer care

Tillier, C. (2024) · doi:10.5463/thesis.760 · Cited by 1

Essays on Thresholds and on Relative Thinking

Cunningham, T. E. (2011) · London School of Economics and Political Science Theses Online (London School of Economics and Political Science)

On the Motivation to Help: Victim Information, Proportion Dominance and Group Affiliation Systematically Explored

Johansson, F., & Sundfelt, O. (2013) · Lund University Publications Student Papers (Lund University)

Warm glow and evaluation modes: Effects of separate and joint evaluation on anticipated warm glow from charitable giving

Nyzell, J. (2012) · Lund University Publications Student Papers (Lund University)

On the relativistic nature of predicted and real physical experiences: A field experiment

Slawinska, M. M., Papaioannou, A. G., Chatzisarantis, N. L. D., Hatzigeorgiadis, A., & Davis, P. (2014) · Psychology of sport and exercise · doi:10.1016/j.psychsport.2014.10.001

The Department of Energy’s Home Energy Score: Can a home energy report influence consumers’ willingness to pay for more energy efficient homes?

Bremer, K. (2013) · DukeSpace (Duke University)

Implicit cues in social interaction and decision making

de Calseyde, P. P. F. M. V. (2014) · Research portal (Tilburg University)

Beyond rationality : how individual differences result in suboptimal choices

Bogaerts, T. (2014) · Ghent University Academic Bibliography (Ghent University)

Predicting satisfaction with life from Facebook features

Collins, S. K. (2015) · doi:10.17760/d20128466

What Drives Cultural Differences in Deference to Authorities? Internalized Goals Versus Injunctive NormsPreprint

Savani, K., Morris, M. W., & Naidu, N. V. R. (2010) · SSRN Electronic Journal · doi:10.2139/ssrn.1719586

The role of information in consumers' decisions: a closer look at online reviews and product lists

Quaschning, S. (2013) · Ghent University Academic Bibliography (Ghent University)

Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide

Hsee, C. K., Yang, Y., Zheng, X., & Wang, H. (2014)

The neglected emotion of interest and its relevance to consumer psychology

Sung, B. (2016) · The University of Queensland · doi:10.14264/uql.2016.97

On the relationship between numeracy and wealth

Mejia, C. E. (2015)

Product Catalog Density of Online Stores: How Space Influences Store Price Perception and Consumer PreferencePreprint

Huang, Y., Han, S., & Lin, Z. (2017) · SSRN Electronic Journal · doi:10.2139/ssrn.2900105

Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate GenerosityPreprint

Vu, T., & Rick, S. I. (2017) · SSRN Electronic Journal · doi:10.2139/ssrn.2954756

The Role of Joint Versus Separate Evaluation in Selection Procedure Decisions

Kirkendall, S. (2012) · OhioLink ETD Center (Ohio Library and Information Network)

On the Determinants of Effort

Dunn, T. L. (2017) · UWSpace (University of Waterloo)

Positive Mood and Self-Control: Focusing on the Roles of AE/AR Mechanism and Product Information

유동호, & JIEUNLEE (2017) · The Korean Journal of Consumer and Advertising Psychology · doi:10.21074/kjlcap.2017.18.3.511

Supporting Prosocial Microlending Decisions with Joint Evaluations: A Double-Edged Sword

Pfeifer, J., Hafenbrädl, S., & Hoffrage, U. (2016) · Academy of Management Proceedings · doi:10.5465/ambpp.2016.15114abstract

The Lower Bid BiasPreprint

Dekel, O., & Schurr, A. (2012) · SSRN Electronic Journal · doi:10.2139/ssrn.2108337

Communicating the future: Dynamic implications of probabilistic climate forecasts

Hohle, S. M. (2019) · NORA - Norwegian Open Research Archives

Impact of Warning Messages on the Reliance Level on Decision Aids under the Framing Effect

Septiari, D., & Goedono, G. (2020) · Asian Journal of Business and Accounting · doi:10.22452/ajba.vol13no1.3

Examining the "No-Choice" Option in Choice-Based Conjoint Analysis

Chwalek, M. (2018) · The Knowledge Bank (The Ohio State University)

دراسة تنبؤیة للعلاقة بین تنظیم الانفعال والرضا عن الحیاة والضیق النفسی لدى عینة من تلامیذ مرحلة التعلیم الأساسی

عمــار, ط. س. ح. (2020) · مجلة کلیة التربیة فى العلوم النفسیة · doi:10.21608/jfeps.2021.140235

Prediction Errors in Two Domains

Cooney, G. (2017) · Digital Access to Scholarship at Harvard (DASH) (Harvard University)

Communicating Health Risks to the Public

Leonhardt, J. M., Keller, L. R., & Tibben‐Lembke, R. S. (2021) · Przegląd Organizacji · doi:10.33141/po.2021.01.05

Social ties & firm performance in emerging markets

Samhoun, S. (2019) · doi:10.26756/th.2020.162

Arquitetura de escolhas na tomada de decisão de turistas no contexto da pandemia de covid-19

Nunes, M. D. O., & Dib, L. A. (2022) · Revista Brasileira de Pesquisa em Turismo · doi:10.7784/rbtur.v16.2465

References

Johnson, M. D. (2016) · Wiley eBooks · doi:10.1002/9781118817469.refs

The Autonomy-validity Dilemma in Mechanical Prediction Procedures: The Quest for a CompromisePreprint

Neumann, M., Niessen, A. S. M., Tendeiro, J. N., & Meijer, R. R. (2021) · PsyArXiv (OSF Preprints) · doi:10.31234/osf.io/6cnxd

Is a cigarette brand with fewer chemicals safer? Public perceptions in two national US experiments

Byron, M., Lazard, A. J., & Brewer, N. T. (2022) · Journal of Behavioral Medicine · doi:10.1007/s10865-022-00329-y

The Influence of Online Impulse Buying on Consumer Satisfaction

Yu, Y. (2021) · Journal of Macau University of Science and Technology · doi:10.58664/mustjournal.2021.01.047

Variety among Means

Etkin, J. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780197687468.003.0008

Overcoming algorithm aversion in personnel selection and admissions decisions

Neumann, M. (2023) · University of Groningen research database (University of Groningen / Centre for Information Technology) · doi:10.33612/diss.651814676

Historical Review of Sampling Perspectives and Major Paradigms

Fiedler, K., Juslin, P., & Denrell, J. C. (2023) · Cambridge University Press eBooks · doi:10.1017/9781009002042.001

Truncation and Stopping Rules

Fiedler, K., Juslin, P., & Denrell, J. C. (2023) · Cambridge University Press eBooks · doi:10.1017/9781009002042.016

The Information Cost–Benefit Trade-Off as a Sampling Problem in Information Search

McCaughey, L., Prager, J., & Fiedler, K. (2023) · Cambridge University Press eBooks · doi:10.1017/9781009002042.019

The impact of evaluation modes on charitable giving: the framing effect in joint evaluation

Zheng, C., Wang, J., He, H., & Wang, H. (2023) · Current Psychology · doi:10.1007/s12144-023-05269-7

Partitioned Prosociality: Why Giving a Large Donation Bit-by-bit Increases Moral PraisePreprint

Schaumberg, R. L., & Lin, S. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4605983

Summary and Conclusions

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0034

Hypertension

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0021

Suicide

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0007

Depression

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0005 · Cited by 1

Chronic Pain

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0029

Preface

Levin, J. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.002.0007

Health Policy Implications

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0033

Introduction

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.002.0009

Alzheimer’s Disease and Other Dementias

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0023

Immune Function

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0024

Heart Disease

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0020

Cancer

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0026

Disease Prevention, Detection, and Treatment

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0030 · Cited by 1

Diet and Weight

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0019

Dedication

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.002.0004

Personality Traits and Disorders

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0011

Schizophrenia and Other Psychoses

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0009

Coping with Stress

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0004

Exercise

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0018

Research Design

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0003 · Cited by 1

Delinquency and Crime

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0013

Foreword

Koh, H. K. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.002.0006

Physical Disability

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0028

Cerebrovascular Disease

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.003.0022

Studies on Religion and Health

Koenig, H. G., VanderWeele, T. J., & Peteet, J. R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780190088859.005.0001

Communicating Risks

Walpole, H., & Wilson, R. S. (2024) · doi:10.1002/9781119742975.ch35

Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention

Hou, N., & Gong, H. (2024) · Marketing Letters · doi:10.1007/s11002-024-09753-3

Evaluation of Extended Decision Outcomes

Gärling, T. (2024) · Journal of Behavioral Decision Making · doi:10.1002/bdm.70000

The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct ForecastsPreprint

Naborn, J., & Bogard, J. E. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4960568

Visualizing versus verbalizing uncertainty in intelligence analysis

Dhami, M. K., Witt, J. K., & de Werd, P. (2025) · Intelligence & National Security · doi:10.1080/02684527.2025.2468049 · Cited by 2

Judgments of effort and associated cues are influenced by stimulus context

Ashburner, M., & Risko, E. F. (2025) · Consciousness and Cognition · doi:10.1016/j.concog.2025.103873

Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity

Villanova, D., & Bagchi, R. (2025) · Journal of Marketing · doi:10.1177/00222429251375403

The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts

Naborn, J., & Bogard, J. E. (2025) · Journal of Marketing Research · doi:10.1177/00222437251381209

Bridging Personality and Well-Being Through the Positive Cognitive Triad

Puia, A., Rotărescu, V. S., & Mihalcea, A. (2025) · Psychological Reports · doi:10.1177/00332941251390487

The Role of Time and Enjoyment in Consumers’ Goal Progress Perceptions

Wu, Y., Giurge, L. M., & Woolley, K. (2026) · Journal of the Association for Consumer Research · doi:10.1086/740286

Man is the measure of all things: Evaluability and overpackaging

Jiang, F., Fan, C., Lu, S., Ji, L., Sun, G., & Sun, L. (2026) · Journal of Retailing · doi:10.1016/j.jretai.2026.01.007

Effects of a digital medium in multitask online referral reward programs: A general evaluability perspective

Lu, S., Li, M., & Wang, K. (2026) · Information & Management · doi:10.1016/j.im.2026.104321

How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New‐Product Expensiveness

Goedertier, F., Gorissen, K., & Weijters, B. (2026) · Psychology and Marketing · doi:10.1002/mar.70134

Les effets opposés de la distance psychologique sur les réponses du consommateur envers les produits hédoniques : le rôle modérateur du besoin de justification

Alaoui, M. D. (2018) · doi:10.70675/6d025a04zcb4dz498fz86e7zae8b09ddba92

Financial frictions, entrepreneurship and innovation : three theoretical essays.

Quelin, S. (2022) · doi:10.70675/5f287426z31fcz455fzba0cz65dc6f178644

The Intricate Nature of Evaluability: How Attribute Framing, Magnitude, and Reference Point Moderate Calibration and Bias

Kreiner, H., & Gamliel, E. (2026) · Journal of Behavioral Decision Making · doi:10.1002/bdm.70079

The Canine Search and Adoption Decision Process: A Conceptual Framework for Companion Pet Shelter Adoption

Minnis, L. E., & Davis, D. B. (2026) · Animals · doi:10.3390/ani16081255

Population ethical intuitionsPreprint

Althaus, D., Goodwin, G., Mogensen, A. L., & Caviola, L. (2024) · OSF Preprints (OSF Preprints)

How Can Behavioral Economics Inform Non-Market Valuation? An Example from the Preference Reversal Literature

Alevy, J. E., List, J. A., & Adamowicz, W. (2010) · National Bureau of Economic Research · doi:10.3386/w16036 · Cited by 15

The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives

Hsee, C. K. (1996) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.1996.0077 · Cited by 1,147

联合评估和单独评估：富有潜力的助推手段

Xi, L. U., & HS, E. (2018) · Acta Psychologica Sinica · doi:10.3724/sp.j.1041.2018.00827 · Cited by 2

Preference reversals between joint and separate evaluations of options: A review and theoretical analysis.

Hsee, C. K., Loewenstein, G. F., Blount, S., & Bazerman, M. H. (1999) · Psychological Bulletin · doi:10.1037//0033-2909.125.5.576 · Cited by 840

The Evaluability Hypothesis Revisited: Joint and Separate Evaluation Preference Reversal as a Function of Attribute Importance

Gonzalez-Vallejo, C. C., & Moran, E. (2001) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.2001.2953 · Cited by 52