The DOI matches its Crossref record; 20 of the 20 references it cites were found in a registry or an index.
Impact of Corporate Social Responsibility on Consumer Trust
Abstract
This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.
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Citations
Cites
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Oliver, R. L. (1980) · Journal of Marketing Research · doi:10.1177/002224378001700405 · Cited by 14,494
A Three-Dimensional Conceptual Model of Corporate Performance
Carroll, A. B. (1979) · The Academy of Management Review · doi:10.2307/257850 · Cited by 10,480
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
Structural model evaluation and modification: An interval estimation approach
Steiger, J. H. (1990) · Multivariate Behavioral Research · doi:10.1207/s15327906mbr2502_4 · Cited by 7,408 · cited 1×
“…(average correlations around 0.60, Roussel et al., 2002, p. 162).12 The final measurement model is of good quality, as witnessed by the adjustment indexes presented in Table 5 (RMSEA < 0.10, Steiger, 1990; GFI > 0.90, Kelloway, 1998; NFI > 0.90, Bentler and Bonett, 1980; CFI > 0.90, Bentler, 1990).”
MethodInfluentialAn Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications
Donaldson, T., & Preston, L. E. (1995) · The Academy of Management Review · doi:10.2307/258887 · Cited by 5,846
A national customer satisfaction barometer: the Swedish experience
Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659
Cited by
Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., Irfan, M., & Mubarak, M. S. (2021) · Sustainable Production and Consumption · doi:10.1016/j.spc.2020.07.019 · Cited by 623
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.996116 · Cited by 364
Metadata
- Authors
- Swaen, V., & Chumpitaz, R. C.
- Venue
- Recherche et Applications en Marketing (English Edition)
- Publisher
- SAGE Publications
- Published
- 2008-12
- Volume
- 23
- Issue
- 4
- Pages
- 7-34
- ISSN
- 2051-5707 (ISSN-L)
- OpenAlex
- W2090500989
- Cited by
- 276
- References
- 20
- FWCI
- 4.07
- Type
- journal article
- Language
- en
- Open access
- closed
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- Swaen, V., & Chumpitaz, R. C. (2008). Impact of Corporate Social Responsibility on Consumer Trust. Recherche et Applications en Marketing (English Edition). https://doi.org/10.1177/205157070802300402
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
