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How web tracking changes user agency in the age of Big Data: The used user
Open accessAbstract
Big Data enhances the possibilities for storing personal data extracted from social media and web search on an unprecedented scale. This paper draws on the political economy of information which explains why the online industry fails to self-regulate, resulting in increasingly insidious web-tracking technologies. Content analysis of historical blogs and request for comments on HTTP cookies published by the Internet Engineering Task Force illustrates how cookie technology was introduced in the mid-1990s, amid stark warnings about increased system vulnerabilities and deceptive personal data extractions. In conclusion, online users today are left with few alternatives but to enter into unconscionable contracts about the extraction of their personal data when using the Internet for private purposes.
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“The rapid acceleration of surveillance capitalism has been enabled by exploitative agreements between data subjects and controllers-what Peacock (2014) has called 'unconscionable contracts'-in which the data subjects have no ability to negotiate the terms of the agreement and often insufficient knowledge of the full extent or legalities of personal data collection and use”
From Social Injustice in Surveillance Capitalism (2017) · cites this paper as Peacock (2014)
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Cited by
Sorted by citations
Social Injustice in Surveillance Capitalism
Cinnamon, J. (2017) · Surveillance & Society · doi:10.24908/ss.v15i5.6433 · Cited by 116
“…separated.1 The rapid acceleration of surveillance capitalism has been enabled by exploitative agreements between data subjects and controllers—what Peacock (2014) has called ‘unconscionable contracts’—in which the data subjects have no ability to negotiate the terms of the agreement and often…”
BackgroundSeele, P. (2016) · Sustainability Science · doi:10.1007/s11625-016-0381-5 · Cited by 69
Metadata
- Authors
- Peacock, S. E.
- Affiliations
- York University (CA)
- Corresponding author
- Peacock, Sylvia E
- ORCID
- Peacock, Sylvia E
- Venue
- Big Data & Society
- Publisher
- SAGE Publications
- Published
- 2014-07-01
- Volume
- 1
- Issue
- 2
- ISSN
- 2053-9517 (ISSN-L)
- OpenAlex
- W2111205063
- Cited by
- 93
- References
- 2
- Citations by year
- 2026: 4 · 2025: 3 · 2024: 2 · 2023: 2 · 2022: 1 · 2021: 6 · 2020: 57 · 2019: 2 · 2018: 6 · 2017: 2 · 2016: 7 · 2015: 1
- FWCI
- 10.86
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- Big Data & Society (publishedVersion, cc-by-nc)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Law › Digitalization, Law, and Regulation
- Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
- Keywords
- online tracking, user agency, big data, cookies, HTTP cookies, political economy of information, online self-regulation, privacy, social media data
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