Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest
Open accessAbstract
Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting, sharing, checking, searching, and browsing different categories. An online survey ( N = 113) revealed that a brand new set of gratifications (specific to digital media) predicted a large number of user behaviors in Pinterest. The results showcased the predictive value of affordance-based gratifications in shaping specific user behaviors on social-media.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Previous studies in online community context indicated that community building and participation were positively associated with individuals' sense of community.
“This finding is consistent with the results of previous studies in the context of online community, which indicated that community building (Wang et al., 2016) and participation (Tonteri et al., 2011) were positively associated with individuals' sense of community.”
From Catch Them All: Exploring the Psychological Impact of Playing Pokémon Go (2020) · cites this paper as Wang et al., 2016
Cites
Raacke, J., & Bonds-Raacke, J. (2008) · CyberPsychology & Behavior · doi:10.1089/cpb.2007.0056 · Cited by 1,577 · cited 1× · see citing works
“With the mushrooming of new media technologies, scholars have started to extend U&G theory to examine motives using social media such as Facebook (Papacharissi & Mendelson, 2011), MySpace (Raacke & Bonds-Raacke, 2008), and other online SNSs (Lampe, Wash, Velasquez, & Ozkaya, 2010).”
BackgroundUses and Grats 2.0: New Gratifications for New Media
Sundar, S. S., & Limperos, A. M. (2013) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838151.2013.845827 · Cited by 1,070 · see citing works
Self-citationFacebook as a toolkit: A uses and gratification approach to unbundling feature use
Smock, A. D., Ellison, N. B., Lampe, C., & Wohn, D. Y. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2011.07.011 · Cited by 948 · see citing works
Nambisan, S., & Baron, R. A. (2007) · Journal of Interactive Marketing · doi:10.1002/dir.20077 · Cited by 686 · see citing works
The utility of home computers and media use: Implications of multimedia and connectivity
Perse, E. M., & Dunn, D. G. (1998) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838159809364461 · Cited by 166 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Foroughi, B., Griffiths, M. D., Iranmanesh, M., & Salamzadeh, Y. (2022) · International Journal of Mental Health and Addiction · doi:10.1007/s11469-021-00510-5 · Cited by 133 · see citing works
Catch Them All: Exploring the Psychological Impact of Playing Pokémon Go
Wang, R., & Wu, M. (2020) · Journal of Communication Technology · doi:10.51548/joctec-2020-004 · Cited by 1 · see citing works
Self-citation
- Authors
- Wang, R., Yang, F., Zheng, S., & Sundar, S. S.
- Affiliations
- Pennsylvania State University (US)
- Corresponding author
- Wang, Ruoxu
- Venue
- Social Media + Society
- Publisher
- SAGE Publications
- Published
- 2016-07
- Volume
- 2
- Issue
- 3
- ISSN
- 2056-3051 (ISSN-L)
- OpenAlex
- W2531549923
- Cited by
- 43
- References
- 5
- Citations by year
- 2026: 2 · 2025: 1 · 2024: 3 · 2023: 9 · 2022: 6 · 2021: 7 · 2020: 5 · 2019: 4 · 2018: 5 · 2017: 1
- FWCI
- 3.15
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- Social Media + Society (publishedVersion, cc-by-nc)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Figshare (submittedVersion, cc-by)
- Topics
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- Pinterest, pinning, user gratification, social media behavior, social media features, user engagement
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
