Uses and Grats 2.0: New Gratifications for New Media

Sundar, S. Shyam; Limperos, Anthony M.

doi:10.1080/08838151.2013.845827

Cited by 1,070Media and Digital CommunicationMedia Studies and CommunicationMedia Influence and Health

Uses and Grats 2.0: New Gratifications for New Media

Sundar, S. Shyam, Limperos, Anthony M.·2013·Journal of Broadcasting & Electronic Media

DOI 10.1080/08838151.2013.845827

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Abstract

This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009 Rubin, A. M. 2009. “The uses-and-gratifications perspective on media effects.”. In Media effects: Advances in theory and research , 3rd ed. Edited by: Bryant, J. and Oliver, M. B. 165–184. New York, NY: Routledge.. [Google Scholar]; Ruggiero, 2000 Ruggiero, T. E. 2000. Uses and gratifications theory in the 21st century. Mass Communication & Society, 3: 3–37. doi: 10.1207/S15327825MCS0301_02[Taylor & Francis Online] , [Google Scholar]), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts—(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided.

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Gratifications emerge not only from media content but from modalities of interaction, including modality, agency, interactivity, and navigability.
“This affordance-based turn recognized that gratifications emerge not only from media content but from modalities of interaction, including modality, agency, interactivity, and navigability.”
From Intimate Strangers by Design: A Uses and Gratifications Analysis of AI Companionship (2026) · cites this paper as Sundar & Limperos, 2013
This shift is consistent with affordance-based extensions of U&G but intensified by the AI's capacity to calibrate responses to individual users in real time.
“a shift consistent with affordance-based extensions of U&G (Sundar & Limperos, 2013) but intensified by the AI's capacity to calibrate responses to individual users in real time.”
From Intimate Strangers by Design: A Uses and Gratifications Analysis of AI Companionship (2026) · cites this paper as Sundar & Limperos, 2013
As media environments shifted from mass broadcasting to digital and interactive platforms, U&G scholars extended the framework to incorporate technological affordances that enable or constrain gratification attainment.
“As media environments shifted from mass broadcasting to digital and interactive platforms, U&G scholars extended the framework to incorporate technological affordances that enable or constrain gratification attainment (Sundar & Limperos, 2013).”
From Intimate Strangers by Design: A Uses and Gratifications Analysis of AI Companionship (2026) · cites this paper as Sundar & Limperos, 2013

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Authors: Sundar, S. S., & Limperos, A. M.
Affiliations: Pennsylvania State University (US)
University of Kentucky (US)
ORCID: Sundar, S. Shyam
Venue: Journal of Broadcasting & Electronic Media
Publisher: Informa UK Limited
Published: 2013-10
Volume: 57
Issue: 4
Pages: 504-525
ISSN: 0883-8151 (ISSN-L)
1550-6878
DOI: 10.1080/08838151.2013.845827
OpenAlex: W2020266303
Cited by: 1,070
References: 65
Citations by year: 2026: 125 · 2025: 128 · 2024: 87 · 2023: 109 · 2022: 103 · 2021: 127 · 2020: 74 · 2019: 70 · 2018: 96 · 2017: 49 · 2016: 51 · 2015: 33 · 2014: 17 · 2012: 1
FWCI: 44.29
Type: journal article
Language: en
Open access: closed
Locations: Journal of Broadcasting & Electronic Media (publishedVersion)
Topics: Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Social Sciences › Communication › Media Studies and Communication
Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
Keywords: uses and gratifications theory, new media, media gratifications, measurement artifacts, media affordances, information seeking, user needs, internet use

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Uses and Grats 2.0: New Gratifications for New Media

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