Sustained online amplification of COVID-19 elites in the United States

Abstract

In the absence of clear, consistent guidelines about the COVID-19 pandemic in the United States, many people use social media to learn about the virus, public health directives, vaccine distribution, and other health information. As people individually sift through a flood of information online, they collectively curate a small set of accounts, known as crowdsourced elites, that receive disproportionate attention for their COVID-19 content. However, these elites are not all created equal: not all accounts have received the same attention during the pandemic, and various demographic and ideological groups have crowdsourced their own elites. Using a mixed-methods approach with a panel of Twitter users in the United States over the first year of the COVID-19 pandemic, we identify COVID-19 crowdsourced elites. We distinguish sustained amplification from episodic amplification and demonstrate that crowdsourced elites vary across demographics with respect to race, geography, and political alignment. Specifically, we show that different subpopulations preferentially amplify elites that are demographically similar to them, and that they crowdsource different types of elite accounts, such as journalists, elected officials, and medical professionals, in different proportions. In light of this variation, we discuss the potential for using the disproportionate online voice of crowdsourced COVID-19 elites to equitably promote public health information and mitigate misinformation across networked publics.