Cited by 90Misinformation and Its ImpactsSocial Media and PoliticsMedia Influence and Politics

Influence and Improvisation: Participatory Disinformation during the 2020 US Election

Open access
Starbird, Kate, DiResta, Renée, DeButts, Matt·2023·Social Media + Society

Abstract

The 2020 US election was accompanied by an effort to spread a false meta-narrative of widespread voter fraud. This meta-narrative took hold among a substantial portion of the US population, undermining trust in election procedures and results, and eventually motivating the events of 6 January 2021. We examine this effort as a domestic and participatory disinformation campaign in which a variety of influencers—including hyperpartisan media and political operatives—worked alongside ordinary people to produce and amplify misleading claims, often unwittingly. To better understand the nature of participatory disinformation, we examine three cases of misleading claims of voter fraud, applying an interpretive, mixed method approach to the analysis of social media data. Contrary to a prevailing view of such campaigns as coordinated and/or elite-driven efforts, this work reveals a more hybrid form, demonstrating both top-down and bottom-up dynamics that are more akin to cultivation and improvisation.

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Crossref · 10.1177/20563051231177943

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Authors
Starbird, K., DiResta, R., & DeButts, M.
Affiliations
  • University of Washington (US)
  • Stanford University (US)
Corresponding author
Starbird, Kate
Venue
Social Media + Society
Published
2023-04
Volume
9
Issue
2
ISSN
2056-3051 (ISSN-L)
OpenAlex
W4379800317
Cited by
90
References
30
Citations by year
2026: 29 · 2025: 38 · 2024: 21 · 2023: 2
FWCI
38.67
Type
journal article
Language
en
Open access
Locations
  • Social Media + Society (publishedVersion, cc-by-nc)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
  • Craig Newmark Philanthropies
  • John S. and James L. Knight Foundation
  • Division of Information and Intelligent Systems (1749815, 2120496)
  • Omidyar Network
  • William and Flora Hewlett Foundation
Topics
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Social Sciences › Communication › Social Media and Politics
  • Social Sciences › Sociology and Political Science › Media Influence and Politics
Keywords
2020 US presidential election, disinformation campaigns, social media, influencers, January 6 Capitol attack, cultivation, improvisation

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