Examining Gender Differences of Social Media Use for Activity Planning and Travel Choices
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Abstract Background The explosive growth of social media has rendered them powerful communication channels. User generated content is an important source of inspiration and influence among web friends, it generates new activities and consequently affects mobility decisions. Whether to visit a place, or how to get to a place of interest are decisions that can be triggered through people’s interactions on social media. Objective The main objective of this paper is to investigate the influence of social media use on activity planning and travel arrangements for women and men. Methods An online survey was conducted to examine the social media use and the impact of the shared content for women and men, on the phase before any activity in an urban environment. Inferential statistics were applied to detect gender differences in a sample size comprised of 804 respondents. Result The significant results showed that the variables gender and social media use for activity planning and travel arrangements are associated with each other. Results have also indicated that the influence of reviews and ratings, photos/ videos and proposed transport mode on activity planning is gender dependent. Photos/ videos influence more often both women (m=3.47) and men (m=3.00) than reviews and ratings (m=3.21 for women and 2.94 for men). Both these contents influence more than proposed transport mode (m=2.62 and 2.37 for women and men). Conclusion The analysis of the results indicated that before an activity, both women and men tend to use majorly social media for activity planning and travel arrangements, while photos/videos influence women’s decisions more often than men.Travel arrangements of the majority of respondents would be influenced by a post of a designated account related to transport. Finally, social media use affects travel arrangements of both women and men more before performing an activity rather than during.
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Media literacy education helps individuals develop a more critical perspective on social media content and reduces the pressure to conform to unrealistic standards and the intensity of social comparisons.
“By educating users about the realities behind social media content, including the widespread use of filters, editing, and selective sharing, individuals can develop a more critical perspective on the images and narratives they encounter online. This increased awareness helps diminish the pressure to conform to unrealistic standards and reduces the intensity of social comparisons [57].”
From Body Perceptions and Psychological Well-Being: A Review of the Impact of Social Media and Physical Measurements on Self-Esteem and Mental Health with a Focus on Body Image Satisfaction and Its Relationship with Cultural and Gender Factors (2024) · cites this paper as [57]
The Introduction and Concluding discussion discuss how social media content influences activity planning and travel choices, not whether media literacy changes how users evaluate content. Searches for filters, editing, selective sharing, unrealistic standards, and social comparison found no passage addressing the claimed effects. (LLM, conf=0.75)
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- Authors
- Karatsoli, M., & Nathanail, E.
- Affiliations
- University of Thessaly (GR)
- Venue
- European Transport Research Review
- Published
- 2020-07-01
- Volume
- 12
- Issue
- 1
- ISSN
- 1866-8887 (ISSN-L)
- 1867-0717
- OpenAlex
- W3039738788
- Cited by
- 86
- References
- 36
- Citations by year
- 2026: 8 · 2025: 19 · 2024: 15 · 2023: 13 · 2022: 16 · 2021: 9 · 2020: 6
- FWCI
- 9.81
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- European Transport Research Review (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- University of Thessaly Institutional Repository (University of Thessaly) (submittedVersion)
- Funders
- European Commission
- Topics
- Social Sciences › Transportation › Transportation Planning and Optimization
- Social Sciences › Transportation › Human Mobility and Location-Based Analysis
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- social media use, gender differences, planning, travel choice, user-generated content, online reviews and ratings, mode choice, travel arrangements, urban mobility
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