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Towards marketing biomethane in France—French consumers’ perception of biomethane
Abstract
French energy policy calls for ambitious growth in the biogas sector, with the quantity of biomethane fed into the public grid targeted at 8 TWh per year by 2023. Although today biomethane in France serves predominantly as vehicle fuel, the domestic heating market, with its high share of gas heating, should see biogas growth in the future, provided consumer demand can develop and suppliers can emerge savvy enough to respond to that demand. Towards this end, we conducted qualitative interviews with some mixed-methods elements with French consumers in the South of France to explore their knowledge of and attitudes towards biogas as well as their preferences for specific product features of biomethane-based gas products. We found that today’s consumers have little knowledge of biogas production and feel uncertain and doubtful about products. They can name reasons, both environmental and financial, for and against biogas. They favor biomethane products from agricultural residues and biodegradable household waste, rejecting energy crops. In principle, they value local production by small suppliers, find ecolabels helpful, and look favorably upon extra environmental benefits accruing from the sale of biogas. However, consumers labor under misconceptions regarding the costs of biomethane production. Crafting communication strategies that address widespread consumer doubt and consumer perceived risk is the challenge suppliers face in order to allow consumers to make a well-based decision.
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“One of the main challenges is the lack of social awareness and acceptance of the importance of waste segregation and associated sustainability actions.”
From A critical review for the impact of anaerobic digestion on the sustainable development goals (2024) · cites this paper as Herbes et al., 2018
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“This lack of attention may be due to a lack of educational and guidance materials for selecting and evaluating the economic feasibility of biogas technology, which can lead to low awareness and knowledge levels (Herbes et al., 2018).”
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Cited by
Integration of biogas systems into a carbon zero and hydrogen economy: a review
Farghali, M., Osman, A. I., Umetsu, K., & Rooney, D. W. (2022) · Environmental Chemistry Letters · doi:10.1007/s10311-022-01468-z · Cited by 209
A critical review for the impact of anaerobic digestion on the sustainable development goals
Piadeh, F., Offie, I., Behzadian, K., Rizzuto, J. P., Bywater, A., Córdoba-Pachón, J.-R., & Walker, M. (2024) · Journal of Environmental Management · doi:10.1016/j.jenvman.2023.119458 · Cited by 177
Metadata
- Authors
- Herbes, C., Chouvellon, S., & Lacombe, J.
- ORCID
- Herbes, Carsten
- Venue
- Energy, Sustainability and Society
- Published
- 2018-11-28
- Volume
- 8
- Issue
- 1
- ISSN
- 2192-0567
- Cited by
- 20
- References
- 71
- Language
- en
- Licence
- creativecommons.org/licenses/by/4.0 (tdm)
- Funders
- Ministerium für Wissenschaft, Forschung und Kunst Baden-Württemberg (N/A)
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