The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Brand Equity as a Signaling Phenomenon
Overview
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Citations
Cites
A New Approach to Consumer Theory
Lancaster, K. J. (1966) · Journal of Political Economy · doi:10.1086/259131 · Cited by 8,471
The Role of Market Forces in Assuring Contractual Performance
Klein, B., & Leffler, K. B. (1981) · Journal of Political Economy · doi:10.1086/260996 · Cited by 3,653
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Goldberg, M. E., & Hartwick, J. (1990) · Journal of Consumer Research · doi:10.1086/208547 · Cited by 444
Cited by
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
Chung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
Atkinson, L., & Rosenthal, S. (2014) · Journal of Advertising · doi:10.1080/00913367.2013.834803 · Cited by 620
Hur, W.-M., Kim, H., & Woo, J. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1910-0 · Cited by 538
Alcañiz, E. B., Cáceres, R. C., & Pérez, R. C. (2010) · Journal of Business Ethics · doi:10.1007/s10551-010-0461-x · Cited by 291
Metadata
- Authors
- Erdem, T., & Swait, J.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 1998-01
- Volume
- 7
- Issue
- 2
- Pages
- 131-157
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W1968242447
- Cited by
- 1,957
- References
- 3
- FWCI
- 37.66
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
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- This page
- CoChat. (2026). Citation check: Brand Equity as a Signaling Phenomenon. https://app.cochat.ai/papers/10.1207/s15327663jcp0702_02
- The paper
- Erdem, T., & Swait, J. (1998). Brand Equity as a Signaling Phenomenon. Journal of Consumer Psychology. https://doi.org/10.1207/s15327663jcp0702_02
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
