The DOI matches its Crossref record; 37 of the 37 references it cites were found in a registry or an index.
Testing Models of Consumer Search Using Data on Web Browsing and Purchasing Behavior
Open accessAbstract
Using a large dataset on web browsing and purchasing behavior we test to what extent consumers are searching in accordance to various search models. We find that the benchmark model of sequential search with a known price distribution can be rejected based on recall patterns found in the data as well as the absence of dependence of search decisions on prices. Our findings suggest fixed sample size search provides a more accurate description of search behavior. We then utilize the fixed sample size search model to estimate demand elasticities of online bookstores in an environment where store preferences are heterogeneous. (JEL D12, D83, L81)
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Cited by
Goldfarb, A., & Tucker, C. (2019) · Journal of Economic Literature · doi:10.1257/jel.20171452 · Cited by 2,744
Social Media, News Consumption, and Polarization: Evidence from a Field Experiment
Levy, R. (2021) · American Economic Review · doi:10.1257/aer.20191777 · Cited by 624
The Hostile Audience: The Effect of Access to Broadband Internet on Partisan Affect
Lelkes, Y., Sood, G., & Iyengar, S. (2017) · American Journal of Political Science · doi:10.1111/ajps.12237 · Cited by 476
Quantifying search and switching costs in the US auto insurance industry
Honka, E. (2014) · The RAND Journal of Economics · doi:10.1111/1756-2171.12073 · Cited by 325
Evolution of retail formats: past, present, and future
Gauri, D. K., Jindal, R. P., Ratchford, B., Fox, E., Bhatnagar, A., Pandey, A., Navallo, J. R., Fogarty, J., Carr, S., & Howerton, E. (2021) · Journal of Retailing · doi:10.1016/j.jretai.2020.11.002 · Cited by 287
Metadata
- Authors
- Santos, B. D. L., Hortaçsu, A., & Wildenbeest, M. R.
- Venue
- American Economic Review
- Publisher
- American Economic Association
- Published
- 2012-10-01
- Volume
- 102
- Issue
- 6
- Pages
- 2955-2980
- ISSN
- 0002-8282 (ISSN-L)
- OpenAlex
- W2095699306
- Cited by
- 438
- References
- 37
- FWCI
- 72.22
- Type
- journal article
- Language
- en
- Open access
- green
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