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Cited by 461

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

What's in a Name? Reputation as a Tradeable Asset

Tadelis, Steven·1999·American Economic Review

Abstract

I develop a model in which a firm's only asset is its name, which summarizes its reputation, and study the forces that cause names to be valuable, tradeable assets. An adverse selection model in which shifts of ownership are not observable guarantees an active market for names with either finite or infinite horizons. No equilibrium exists in which only good types buy good names. The reputational dynamics that emerge from the model are more realistic than those in standard game-theoretic reputation models, and suggest that adverse selection plays a crucial role in understanding firm reputation. (JEL C70, D80, L14)

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Metadata

Authors
Tadelis, S.
Venue
American Economic Review
Published
1999-06-01
Volume
89
Issue
3
Pages
548-563
ISSN
0002-8282 (ISSN-L)
OpenAlex
W3123341871
Cited by
461
References
4
FWCI
17.01
Type
journal article
Language
en
Open access
closed

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