The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules
Abstract
Many theories of consumer behavior involve thresholds and discontinuities. In this paper, we investigate consumers' use of screening rules as part of a discrete-choice model. Alternatives that pass the screen are evaluated in a manner consistent with random utility theory; alternatives that do not pass the screen have a zero probability of being chosen. The proposed model accommodates conjunctive, disjunctive, and compensatory screening rules. We estimate a model that reflects a discontinuous decision process by employing the Bayesian technique of data augmentation and using Markov-chain Monte Carlo methods to integrate over the parameter space. The approach has minimal information requirements and can handle a large number of choice alternatives. The method is illustrated using a conjoint study of cameras. The results indicate that 92% of respondents screen alternatives on one or more attributes.
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Cites
Bettman, J. R., & Park, C. W. (1980) · Journal of Consumer Research · doi:10.1086/208812 · Cited by 1,344
The Value of Purchase History Data in Target Marketing
Rossi, P. E., McCulloch, R. E., & Allenby, G. M. (1996) · Marketing Science · doi:10.1287/mksc.15.4.321 · Cited by 754
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Cited by
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Chung, T. S., Rust, R. T., & Wedel, M. (2009) · Marketing Science · doi:10.1287/mksc.1080.0371 · Cited by 119
Active Machine Learning for Consideration Heuristics
Dzyabura, D., & Hauser, J. R. (2011) · Marketing Science · doi:10.1287/mksc.1110.0660 · Cited by 92
Assessing the Use of Agent-Based Models for Tobacco Regulation
Committee on the Assessment of Agent-Based Models to Inform Tobacco Product Regulation, Board on Population Health and Public Health Practice, & Institute of Medicine (2015) · doi:10.17226/19018 · Cited by 83
Metadata
- Authors
- Gilbride, T. J., & Allenby, G. M.
- Venue
- Marketing Science
- Published
- 2004-08
- Volume
- 23
- Issue
- 3
- Pages
- 391-406
- ISSN
- 0732-2399 (ISSN-L)
- 1526-548X
- OpenAlex
- W1970184673
- Cited by
- 433
- References
- 2
- FWCI
- 37.14
- Type
- journal article
- Language
- en
- Open access
- closed
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