The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Choice Theory Approach to Market Research
Abstract
This paper surveys economic choice theory, stressing developments that permit use of data from psychometric and conjoint experiments to produce market demand forecasts. Alternatives to the widely used multinomial logit model are summarized, and a new method for estimating multinomial probits is described. An integration of choice models with attitudinal scaling and perceptual mapping, within a latent variable system, is described. Estimation of such systems under either “random effects” or “fixed effects” descriptions of heterogeneity across individuals is discussed. Issues in the use of choice models to describe responses from conjoint experiments are presented. New regression diagnostic tests for the consistency of multinomial logit representations are discussed.
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Citations
Cites
Specification Tests in Econometrics
Hausman, J. A. (1978) · Econometrica · doi:10.2307/1913827 · Cited by 18,820
Cited by
Bansal, G., Zahedi, F. “., & Gefen, D. (2010) · Decision Support Systems · doi:10.1016/j.dss.2010.01.010 · Cited by 958
Discrete Choice Experiments Are Not Conjoint Analysis
Louviere, J. J., Flynn, T. N., & Carson, R. T. (2010) · Journal of Choice Modelling · doi:10.1016/s1755-5345(13)70014-9 · Cited by 738
Barber, B. M., Morse, A., & Yasuda, A. (2021) · Journal of Financial Economics · doi:10.1016/j.jfineco.2020.07.008 · Cited by 728
The Value of Privacy Assurance: An Exploratory Field Experiment1
Hui, K.-L., Teo, H. H., & Lee, S.-Y. T. (2007) · MIS Quarterly · doi:10.2307/25148779 · Cited by 614
Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.6.128 · Cited by 533
Metadata
- Authors
- McFadden, D.
- Venue
- Marketing Science
- Published
- 1986-11
- Volume
- 5
- Issue
- 4
- Pages
- 275-297
- ISSN
- 0732-2399 (ISSN-L)
- 1526-548X
- OpenAlex
- W2099773105
- Cited by
- 1,300
- References
- 1
- FWCI
- 16.66
- Type
- journal article
- Language
- en
- Open access
- closed
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- McFadden, D. (1986). The Choice Theory Approach to Market Research. Marketing Science. https://doi.org/10.1287/mksc.5.4.275
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