Intuitions about combining opinions: misappreciation of the averaging principle
Abstract
Averaging estimates is an effective way to improve accuracy when combining expert judgments, integrating group members’ judgments, or using advice to modify personal judgments. If the estimates of two judges ever fall on different sides of the truth, which we term bracketing, averaging must outperform the average judge for convex loss functions, such as mean absolute deviation (MAD). We hypothesized that people often hold incorrect beliefs about averaging, falsely concluding that the average of two judges’ estimates would be no more accurate than the average judge. The experiments confirmed that this misconception was common across a range of tasks that involved reasoning from summary data (Experiment 1), from specific instances (Experiment 2), and conceptually (Experiment 3). However, this misconception decreased as observed or assumed bracketing rate increased (all three studies) and when bracketing was made more transparent (Experiment 2). Experiment 4 showed that flawed inferential rules and poor extensional reasoning abilities contributed to the misconception. We conclude by describing how people may face few opportunities to learn the benefits of averaging and how misappreciating averaging contributes to poor intuitive strategies for combining estimates.
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If both opinions appear equally reliable, a rational decision would integrate them with equal weight, based on statistical principle that aggregating imperfect judgments reduces error.
“If both opinions appear equally reliable, a rational decision would be to integrate them with equal weight, based on the statistical principle that aggregating imperfect judgments reduces error [49] .”
From Enhancing human-AI collaboration: The case of colonoscopy (2024) · cites this paper as [49]
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“We measured extensional reasoning ability by testing performance on two reasoning problems that are formally unrelated to combining opinions: The Will Rogers effect (Messick & Asuncion, 1993) and Simpson's paradox (Simpson, 1951).”
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- Authors
- Larrick, R. P., & Soll, J. B.
- Affiliations
- Duke University (US)
- Venue
- Management Science
- Published
- 2006-01
- Volume
- 52
- Issue
- 1
- Pages
- 111-127
- ISSN
- 0025-1909 (ISSN-L)
- 1526-5501
- OpenAlex
- W2145534813
- Cited by
- 410
- References
- 2
- Citations by year
- 2026: 15 · 2025: 21 · 2024: 24 · 2023: 20 · 2022: 23 · 2021: 28 · 2020: 27 · 2019: 29 · 2018: 27 · 2017: 27 · 2016: 24 · 2015: 27 · 2014: 15 · 2013: 25 · 2012: 12
- FWCI
- 5.34
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Management Science (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Forecasting Techniques and Applications
- Health Sciences › Medicine › Family Practice › Clinical Reasoning and Diagnostic Skills
- Keywords
- averaging principle, bracketing, intuition, judgment accuracy, mean absolute deviation, convex loss functions, inferential reasoning, group judgment
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