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Cited by 408

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Explaining Green Purchasing Behavior: A Cross-Cultural Study on American and Chinese Consumers

Chan, Ricky Y. K., Lau, Lorett B. Y.·2002·Journal of International Consumer Marketing

Abstract

This study examines the applicability of the Theory of Planned Behavior to green purchasing behavior in the Chinese and American cultural settings. To this end, consumers in Shanghai and Los Angeles were surveyed and the relevant structural equation modeling analysis indicates the satisfactory external validity of the model in explaining eco-friendly purchases of the Chinese and American consumers. Despite the general universality of the model, the cross-group analysis highlights that both subjective norm and perceived behavioral control exert stronger influences on Chinese consumers' behavioral intention than on American consumers. Moreover, the translation of green purchasing intention to corresponding behavior is found to be more effective in the American sample. These cross-group variances are likely to be attributed to cultural differences and discrepancies in the environmental development of the two nations, and would provide policy makers and green marketers useful insights into fine-tuning their pervasive and intervening strategies.

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Metadata

Authors
Chan, R. Y. K., & Lau, L. B. Y.
Venue
Journal of International Consumer Marketing
Published
2002-04
Volume
14
Issue
2-3
Pages
9-40
ISSN
  • 0896-1530 (ISSN-L)
  • 1528-7068
OpenAlex
W2070094935
Cited by
408
References
11
FWCI
7.39
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Explaining Green Purchasing Behavior: A Cross-Cultural Study on American and Chinese Consumers. https://app.cochat.ai/papers/10.1300/j046v14n02_02
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Chan, R. Y. K., & Lau, L. B. Y. (2002). Explaining Green Purchasing Behavior: A Cross-Cultural Study on American and Chinese Consumers. Journal of International Consumer Marketing. https://doi.org/10.1300/j046v14n02_02

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.