Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior
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Environmental concern can directly influence consumer attitudes toward environmental products.
“Environmental concern can directly influence consumer attitudes toward environmental products (Dangélico et al., 2021;Lee, 2008;Yadav & Pathak, 2016).”
From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Yadav & Pathak, 2016
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Yadav, R., & Pathak, G. S. (2017) · Ecological Economics · doi:10.1016/j.ecolecon.2016.12.019 · Cited by 1,318 · see citing works
Self-citationAhmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2021) · Journal of Environmental Planning and Management · doi:10.1080/09640568.2020.1785404 · Cited by 393 · see citing works
Willingness to pay more for green products: A critical challenge for Gen Z
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On the factors influencing green purchase intention: a meta-analysis approach
Zhuang, W., Luo, X., & Riaz, M. U. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.644020 · Cited by 440 · see citing works
How Does Green Product Knowledge Effectively Promote Green Purchase Intention?
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Suphasomboon, T., & Vassanadumrongdee, S. (2022) · Sustainable Production and Consumption · doi:10.1016/j.spc.2022.07.004 · Cited by 163 · see citing works
Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior
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Sustainable clothing: Why conspicuous consumption and greenwashing matter
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Exploring purchase intentions of new energy vehicles: Do “mianzi” and green peer influence matter?
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Examining the Attitude–Behavior Gap in EU Ecolabel Adoption: A Mediation Path Analysis
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Does Greenwashing Wash Away Gen Z's Green Purchase Intention?
Di Pillo, F., Palombi, G., & Strazzullo, S. (2025) · Business Strategy and the Environment · doi:10.1002/bse.70064 · Cited by 20 · see citing works
Mason, M. C., Zamparo, G., Saleem, S., & Umar, R. M. (2025) · Journal of Consumer Marketing · doi:10.1108/jcm-12-2023-6441 · Cited by 14 · see citing works
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“…earlier studies of green products have demonstrated that green purchase intentions were completely and significantly driven by attitude toward green products (Aman et al., 2012; Chen & Chai, 2010; Gani, 2017; Jaiswal & Kant, 2018; Joshi & Rahman, 2015; Nam et al., 2017; Yadav & Pathak, 2016).”
Background
- Authors
- Yadav, R., & Pathak, G. S.
- Affiliations
- ICFAI Business School (IN)
- Indian Institute of Technology Dhanbad (IN)
- Corresponding author
- Yadav, Rambalak
- Venue
- Journal of Cleaner Production
- Publisher
- Elsevier BV
- Published
- 2016-11
- Volume
- 135
- Pages
- 732-739
- ISSN
- 0959-6526 (ISSN-L)
- OpenAlex
- W2467209159
- Cited by
- 1,463
- References
- 9
- Citations by year
- 2026: 124 · 2025: 194 · 2024: 206 · 2023: 202 · 2022: 216 · 2021: 189 · 2020: 152 · 2019: 96 · 2018: 55 · 2017: 23 · 2016: 5 · 2015: 1
- FWCI
- 124.07
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Cleaner Production (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- green products, green purchase intention, young consumers, theory of planned behavior, environmental concern, environmental knowledge, consumer behavior, sustainable consumption, India
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