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The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis
Abstract
Summary An analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally and locally. All indications, however, are that local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally friendly infrastructure. This paper will highlight the key findings of the preliminary study regarding the utilization of food as a key or supportive attraction by destination-marketing organizations in South Africa. Guidelines for the future development, packaging and marketing of local and regional foods will be postulated and proposals for future research will be outlined.
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Citations
Cited by
Ellis, A., Park, E., Kim, S., & Yeoman, I. (2018) · Tourism Management · doi:10.1016/j.tourman.2018.03.025 · Cited by 791
A global review of the ecosystem services provided by bivalve aquaculture
van der Schatte Olivier, A., Jones, L., Vay, L. L., Christie, M., Wilson, J., & Malham, S. K. (2020) · Reviews in Aquaculture · doi:10.1111/raq.12301 · Cited by 451
Visitors' Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida
Park, K., Reisinger, Y., & Kang, H. (2008) · Journal of Travel & Tourism Marketing · doi:10.1080/10548400802402883 · Cited by 278
Indonesian food culture mapping: a starter contribution to promote Indonesian culinary tourism
Wijaya, S. (2019) · Journal of Ethnic Foods · doi:10.1186/s42779-019-0009-3 · Cited by 258
Metadata
- Authors
- Rand, G. E. D., Heath, E., & Alberts, N.
- Venue
- Journal of Travel & Tourism Marketing
- Publisher
- Informa UK Limited
- Published
- 2003-11-18
- Volume
- 14
- Issue
- 3-4
- Pages
- 97-112
- ISSN
- 1054-8408 (ISSN-L)
- 1540-7306
- OpenAlex
- W1968143296
- Cited by
- 319
- References
- 0
- FWCI
- 2.63
- Type
- journal article
- Language
- en
- Open access
- closed
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- Rand, G. E. D., Heath, E., & Alberts, N. (2003). The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis. Journal of Travel & Tourism Marketing. https://doi.org/10.1300/j073v14n03_06
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