The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
The Emotional Politics of Making America Great Again: Trump’s Working Class Appeals
Open accessAbstract
Real estate developer and reality TV star Donald Trump’s election to the presidency of the U.S. was a departure from politics as usual in many ways. Most notably, Trump received more white working-class support than any Republican presidential candidate since 1980. Using data from 44 Trump campaign rallies, we analyze Trump’s emotional messages encoded in his working class appeals. We find that Trump’s language (1) temporarily oriented audiences towards feeling shame or fear as a nation, (2) reoriented them towards feeling anger at the elites he blamed, and (3) ultimately promised they would feel safe and proud if he was elected. Trump’s emotional scripting seemed crafted to resonate with working class audiences feeling left behind from decades of bipartisan neoliberalism. We conclude by discussing limitations and potential avenues for future research.
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Dewey, J., Boydston, J. A., Baysinger, P., & Murphey, M. G. (2025) · State University of New York Press eBooks · doi:10.1515/9798855801415-021 · Cited by 2,265
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Who Wears the MAGA Hat? Racial Beliefs and Faith in Trump
Graham, A., Cullen, F. T., Butler, L. C., Burton, A. L., & Burton, V. S. (2021) · Socius Sociological Research for a Dynamic World · doi:10.1177/2378023121992600 · Cited by 69
Bitchifying Hillary: Trump Supporters’ Vilification of Clinton during the 2016 Presidential Election
Erichsen, K., Schrock, D. P., Dowd‐Arrow, B., & Dignam, P. (2020) · Social Currents · doi:10.1177/2329496520941022 · Cited by 38
Self-citationStewart, S. A., & Willer, R. (2021) · Group Processes & Intergroup Relations · doi:10.1177/13684302211048893 · Cited by 21
Dignam, P., Schrock, D. P., Erichsen, K., & Dowd‐Arrow, B. (2019) · Men and Masculinities · doi:10.1177/1097184x19873692 · Cited by 19
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Metadata
- Authors
- Schrock, D., Dowd-Arrow, B., Erichsen, K., Gentile, H., & Dignam, P.
- Venue
- Journal of Working-Class Studies
- Publisher
- University of Wyoming Libraries
- Published
- 2017-06-01
- Volume
- 2
- Issue
- 1
- Pages
- 5-22
- ISSN
- 2475-4765 (ISSN-L)
- OpenAlex
- W3163209248
- Cited by
- 28
- References
- 11
- Citations by year
- 2026: 1 · 2025: 3 · 2023: 3 · 2022: 2 · 2021: 9 · 2020: 4 · 2019: 4 · 2018: 2
- FWCI
- 13.30
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- Journal of Working-Class Studies (publishedVersion, cc-by-nc)
- Topics
- Social Sciences › Political Science and International Relations › Populism, Right-Wing Movements
- Social Sciences › Communication › Rhetoric and Communication Studies
- Social Sciences › Linguistics and Language › Cultural and political discourse analysis
- Keywords
- Donald Trump, emotions in politics, working-class voters, campaign rallies, political rhetoric, shame, fear, anger, neoliberalism, Make America Great Again, white working class
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- Schrock, D., Dowd-Arrow, B., Erichsen, K., Gentile, H., & Dignam, P. (2017). The Emotional Politics of Making America Great Again: Trump’s Working Class Appeals. Journal of Working-Class Studies. https://doi.org/10.13001/jwcs.v2i1.6039
