The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Exploring a Customer Orientation: Free-Market Logic and College Students
Abstract
This article provides a synthesis of literature on the conceptualization of students as customers and connects the rise of this understanding of students to the expansion of free-market logic into higher education. It details the ways in which the customer orientation appears to be incongruent with the educational lives of college students, and explores the impacts of a customer orientation on students’ educational behaviors and decisions. The conclusion calls for reliable research on the extent to which students actually express a customer orientation and for efforts to resist this orientation and its inherently negative implications.
Overview
Integrity signals
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Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Moreover, these claims attributed to the display of the ACCSB seal only make sense in a neoliberal context, in which the benevolence of the market is taken for granted (Saunders, 2014).”
From U.S. Accreditation as International Accreditation: Casting U.S. Practices as Global Standards and "Best Practices" for Quality Assurance (2019) · cites this paper as Saunders, 2014
Citations
Cites
Neoliberalism and Applied Linguistics
Block, D., Gray, J., & Holborow, M. (2013) · doi:10.4324/9780203128121 · Cited by 527
Cited by
Blanco, G. (2019) · Proceedings of the 2019 AERA Annual Meeting · doi:10.3102/1439065 · Cited by 1
Metadata
- Authors
- Saunders, D. B.
- Corresponding author
- Saunders, Daniel B.
- ORCID
- Saunders, Daniel B.
- Venue
- The Review of Higher Education
- Publisher
- Project MUSE
- Published
- 2014-12
- Volume
- 37
- Issue
- 2
- Pages
- 197-219
- ISSN
- 0162-5748 (ISSN-L)
- 1090-7009
- OpenAlex
- W2063068844
- Cited by
- 71
- References
- 1
- Citations by year
- 2026: 5 · 2025: 4 · 2024: 6 · 2023: 6 · 2022: 3 · 2021: 5 · 2020: 8 · 2019: 9 · 2018: 4 · 2017: 10 · 2016: 5 · 2015: 3 · 2014: 3
- FWCI
- 21.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Review of higher education/The review of higher education (publishedVersion)
- Project Muse (Johns Hopkins University) (submittedVersion)
- Topics
- Social Sciences › Education › Higher Education Governance and Development
- Social Sciences › Education › Higher Education Research Studies
- Social Sciences › Education › University Challenges and Reforms
- Keywords
- customer orientation, students as customers, marketization of higher education, university students, educational behavior, student decision-making
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Exploring a Customer Orientation: Free-Market Logic and College Students. https://app.cochat.ai/papers/10.1353/rhe.2014.0013
- The paper
- Saunders, D. B. (2014). Exploring a Customer Orientation: Free-Market Logic and College Students. The Review of Higher Education. https://doi.org/10.1353/rhe.2014.0013
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
