Online shopping environments in fashion shopping: An S-O-R based review
Abstract
A critical review of online environmental psychology articles based on the stimulus-organism-response-paradigm.
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The Stimulus-Organism-Response (S-O-R) model remains effective in GenAI-enabled learning settings.
“the Stimulus-Organism-Response (S-O-R) model remains effective in GenAI-enabled learning settings (Kawaf, 2012).”
From Exploring the factors influencing college students’ learning satisfaction in generative AI-supported MOOCs learning environment: a learning experience framework perspective (2025) · cites this paper as Kawaf, 2012
The S-O-R paradigm section says the model has been widely used in consumer-behaviour research, and The shift toward the online environment describes its adaptation to online shopping. The paper does not address GenAI-enabled learning or establish that the model remains effective in that setting. Page numbers are unavailable in our copy. (LLM, conf=0.85)
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Cites
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Bitner, M. J. (1992) · Journal of Marketing · doi:10.2307/1252042 · Cited by 7,271 · see citing works
Progress on a cognitive-motivational-relational theory of emotion
Lazarus, R. S. (1991) · American Psychologist · doi:10.1037/0003-066x.46.8.819 · Cited by 3,272 · see citing works
Evidence for a three-factor theory of emotions
Russell, J. A., & Mehrabian, A. (1977) · Journal of Research in Personality · doi:10.1016/0092-6566(77)90037-x · Cited by 1,940 · see citing works
Koo, D.-M., & Ju, S.-H. (2010) · Computers in Human Behavior · doi:10.1016/j.chb.2009.11.009 · Cited by 444 · see citing works
Flagged first, then by citations
Research works printed but not linked: 1
- Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54 (2), 177-184. Éthier, J., Hadaya, P., Talbot, J., & Cadieux, J. (2006). B2C web site quality and emotions during online shopping episodes: an empirical study Information & Management, 43 (5), 627-639. Ezeh, C., & Harris, L. C. (2007). Servicescape research: a review and a research agenda. The Marketing Review, 7 (1), 59-78. Flavián, C., & Guinalíu, M. (2005). The influence of virtual communities on distribution strategies in the internet. International Journal of Retail & Distribution Management, 33 (6), 405-425. Goode, M. M. H., & Harris, L. C. (2007). Online behavioural intentions: an empirical investigation of antecedents and moderators. European Journal of Marketing, 41 (5/6), 512-536. Griskevicius, V., Shiota, M., & Neufeld, S. (2010 ). Influence of Different Positive Emotions on Persuasion Processing: A Functional Evolutionary Approach. Emotion, 10 (2), 190-206. Griskevicius, V., Shiota, M. N., & Neufeld, S. L. (2010). Influence of different positive emotions on persuasion processing: A functional evolutionary approach. Emotion, 10 (2), 190. Griskevicius, V., Shiota, M. N., & Nowlis, S. M. (2010). The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions. Journal of Consumer Research, 37 (2), 238-250. Gundlach, G. T., & Murphy, P. E. (1993). Ethical and legal foundations of relational marketing exchanges. The Journal of Marketing , 35-46. Ha, Y., Kwon, W. S., & Lennon, S. J. (2007). Online visual merchandising (VMD) of apparel web sites. Journal of Fashion Marketing and Management, 11 (4), 477-493. Harris, L. C., & Goode, M. M. H. (2010). Online servicescapes, trust, and purchase intentions. Journal of Services Marketing, 24 (3), 230-243. Häubl, G., & Trifts, V. (2000). Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science, 19 (1), 4-21. Holzwarth, M., Janiszewski, C., & Neumann, M. (2006). The influence of avatars on online consumer shopping behavior. Journal of Marketing, 70 (4), 19. Jackson, T., & Shaw, D. (2009). Mastering fashion marketing : Palgrave Macmillan. Jacobs, B., & de Klerk, H. M. (2010). Online apparel shopping behaviour of South African professional women: the role of consumers' apparel shopping scripts. [Article]. International Journal of Consumer Studies, 34 (3), 255-264. Jayawardhena, C., & Wright, L. T. (2009). An empirical investigation into e-shopping excitement: antecedents and effects. European Journal of Marketing, 43 (9/10), 1171-1187. Jeong, S. W., Fiore, A. M., Niehm, L. S., & Lorenz, F. O. (2009). The role of experiential value in online shopping: The impacts of product presentation on consumer responses towards an apparel web site. Internet Research, 19 (1), 105-124. Jones, M., Spence, M., & Vallaster, C. (2008). Creating emotions via B2C websites. Business Horizons, 51 (5), 419-428. Kang, J. (2009). Social Shopping for Fashion. Kang, J., & Park-Poaps, H. (2010). Hedonic and utilitarian shopping motivations of fashion leadership. Management, 14 (2), 312-328. Kim, H., & Lennon, S. J. (2010). E-atmosphere, emotional, cognitive, and behavioral responses. Journal of Fashion Marketing and Management, 14 (3), 412-428. Kim, J., & Gupta, P. (2011). Emotional expressions in online user reviews: How they influence consumers' product evaluations. Journal of Business Research, In Press, Corrected Proof . Kim, J. H., Kim, M., & Lennon, S. J. (2009). Effects of web site atmospherics on consumer responses: music and product presentation. Direct Marketing: An International Journal, 3 (1), 4-19. Kim, M., Kim, J. H., & Lennon, S. J. (2006). Online service attributes available on apparel retail web sites: an ES-QUAL approach. Managing Service Quality, 16 (1), 51-77.
Cited by
Sorted by citations
Lv, P., Wang, X., Nie, Y., Wu, R., & Wang, L. (2025) · Frontiers in Psychology · doi:10.3389/fpsyg.2025.1633686 · Cited by 5 · see citing works
“Our findings validate the applicability of established satisfaction theories in novel pedagogical contexts—for instance, the Stimulus-Organism-Response (S-O-R) model remains effective in GenAI-enabled learning settings (Kawaf, 2012).”
- Authors
- Kawaf, F., & Tagg, S.
- Affiliations
- University of Strathclyde (GB)
- Venue
- The Marketing Review
- Publisher
- Westburn Publishers
- Published
- 2012-08-27
- Volume
- 12
- Issue
- 2
- Pages
- 161-180
- ISSN
- 1469-347X (ISSN-L)
- OpenAlex
- W4230235206
- Cited by
- 117
- References
- 4
- Citations by year
- 2026: 4 · 2025: 8 · 2024: 10 · 2023: 13 · 2022: 21 · 2021: 11 · 2020: 11 · 2019: 8 · 2018: 6 · 2017: 8 · 2016: 8 · 2015: 2 · 2014: 5 · 2013: 2
- FWCI
- 7.73
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Marketing Review (publishedVersion)
- Greenwich Academic Literature Archive (University of Greenwich) (acceptedVersion)
- Nottingham Trent University's Institutional Repository (Nottingham Trent Repository) (submittedVersion)
- Strathprints: The University of Strathclyde institutional repository (University of Strathclyde) (submittedVersion)
- The Marketing Review
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- fashion shopping, stimulus-organism-response model, environmental psychology, consumer trust, risk perception, consumer emotions, consumer behavior
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