A Look at Unsociability on Facebook
Open accessAbstract
We propose unsociability as a novel perspective to approach and support online social interactions. With examples taken from focus group discussions, we highlight the need of users to save face in their online interactions within social network sites. We claim that people follow a “social-over-technical” pattern on Facebook, as they base their interactions on their social understanding of this site instead of on its technical capabilities. These social norms and patterns challenge social translucence which has for more than a decade been recognized as one of the cornerstones of social computing systems.
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Some of the need for justifications may come from the fact that all moderation lists are public and might lead to a loss of face for those included.
“Some of the need for justifications may come from the fact that all moderation lists are, by definition, public and might lead to a loss of face for those included in them (Lopez & Ovaska, 2013).”
From Stuck in the middleware with you: the challenges of capitalizing a market-oriented approach to platform governance (2025) · cites this paper as Lopez & Ovaska, 2013
Section 5.2 (page not available) says that increased visibility of unsocial actions can have undesirable interpersonal effects, and section 5.1 describes some such actions as face-threatening. The paper does not discuss moderation lists, establish that they are public, or link their publicity to a need for justifications or loss of face for people listed. (LLM, conf=0.82)
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Cites
Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications
(2010) · A Networked Self · doi:10.4324/9780203876527-8 · Cited by 1,724 · cited 1× · see citing works
“Before considering the technical affordances (boyd 2010), participants evaluated their social understanding in order to decide whether to use the system features.”
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Hallinan, B., Rothenstein, O., & John, N. A. (2025) · Communication and Change · doi:10.1007/s44382-025-00018-9
“Some of the need for justifications may come from the fact that all moderation lists are, by definition, public and might lead to a loss of face for those included in them (Lopez & Ovaska, 2013).”
- Authors
- Lopez, M. G., & Ovaska, S.
- Affiliations
- Tampere University (FI)
- Corresponding author
- Lopez, Marisela Gutierrez
- Venue
- Electronic Workshops in Computing
- Publisher
- BCS Learning & Development
- Published
- 2013
- ISSN
- 1477-9358 (ISSN-L)
- OpenAlex
- W4233282648
- Cited by
- 16
- References
- 1
- Citations by year
- 2025: 2 · 2024: 1 · 2023: 1 · 2022: 2 · 2021: 3 · 2020: 2 · 2019: 1 · 2018: 2 · 2016: 1 · 2015: 1
- FWCI
- 0.53
- Type
- conference paper
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- Electronic workshops in computing (publishedVersion, cc-by)
- Funders
- Consejo Nacional de Ciencia y Tecnología
- Topics
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Physical Sciences › Computer Science › Human-Computer Interaction › Digital Communication and Language
- Keywords
- unsociability, Facebook, online social interaction, social network sites, face-saving, social norms, social computing
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