The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Entrepreneurial marketing: moving beyond marketing in new ventures
Abstract
Abstract: This paper discusses an alternative conceptualization of Entrepreneurial Marketing that can be understood as “marketing with an entrepreneurial mindset”. By combining the definition of marketing of the American Marketing Association (AMA) and two conceptualizations of entrepreneurship (entrepreneurial orientation and entrepreneurial management), we arrive at a definition of Entrepreneurial Marketing as the the organizational function of marketing by taking into account innovativeness, risk taking, proactiveness and the pursuit of opportunities without regard for the resources currently controlled. This definition must not be restricted to young and small ventures, but can equally be applied to larger firms. We illustrate the concept of Entrepreneurial Marketing by
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Citations
Cites
The correlates of entrepreneurship in three types of firms
Miller, D. (1983) · Management Science · doi:10.1287/mnsc.29.7.770 · Cited by 5,853
Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Metadata
- Authors
- Kraus, S., Harms, R., & Fink, M.
- Venue
- International Journal of Entrepreneurship and Innovation Management
- Publisher
- Inderscience Publishers
- Published
- 2010
- Volume
- 11
- Issue
- 1
- Pages
- 19
- ISSN
- 1368-275X (ISSN-L)
- 1741-5098
- OpenAlex
- W2098156352
- Cited by
- 311
- References
- 2
- FWCI
- 16.70
- Type
- journal article
- Language
- en
- Open access
- closed
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- The paper
- Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management. https://doi.org/10.1504/ijeim.2010.029766
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
