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Cited by 189

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China

Open access
Homburg, Christian, Vollmayr, Josef, Hahn, Alexander·2014·Journal of Marketing

Abstract

Although changes to the channel system are among a firm's most critical decisions, prior research has neglected to examine the impact of channel expansions on firm value. This article investigates whether a firm's announcement of an increase in distribution intensity or the establishment of a new channel influences firm value. The authors also consider the moderating role of context-specific firm, market, and channel strategy contingencies. They test their hypotheses with an event study of 240 announcements of major channel expansions in the United States, Germany, and China. The results indicate that channel expansions affect firm value (i.e., through abnormal stock returns). However, the two types of channel expansions affect firm value differently. Whereas the establishment of a new channel positively influences firm value, reactions to an increase in distribution intensity are highly contingent. For example, firms operating in exceedingly turbulent or competitive markets experience firm value reductions in response to an increase in distribution intensity. Notably, the same two environmental contingencies enhance firm value when the firm establishes a new channel.

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Metadata

Authors
Homburg, C., Vollmayr, J., & Hahn, A.
Venue
Journal of Marketing
Published
2014-05
Volume
78
Issue
3
Pages
38-61
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2123837594
Cited by
189
References
11
FWCI
26.76
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. https://app.cochat.ai/papers/10.1509/jm.12.0179
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Homburg, C., Vollmayr, J., & Hahn, A. (2014). Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing. https://doi.org/10.1509/jm.12.0179

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.