The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
Abstract
Journal of Marketing (JM ) is in the midst of exciting times—times that reflect economic vacillations, quick changes in business environments, and the emergence of new industries and markets. To stay current with and responsive to the changes in the business world— a top priority of JM through the years—future research directions must be precise, rigorous, and relevant. In other words, this is a crucial period for the marketing discipline to reaffirm its position in providing new knowledge and thought that will have a lasting effect on academicians and practitioners.
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Citations
Cites
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.109.24030 · Cited by 2,151
Bolton, R. N. (1998) · Marketing Science · doi:10.1287/mksc.17.1.45 · Cited by 1,948
A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
Reinartz, W. J., & Kumar, V. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.4.17.18077 · Cited by 1,364
Self-citationHow Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
Smith, A. N., Fischer, E., & Yongjian, C. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.002 · Cited by 1,044
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Venkatesan, R., & Kumar, V. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.4.106.42728 · Cited by 948
Self-citationKrasnikov, A., & Jayachandran, S. (2008) · Journal of Marketing · doi:10.1509/jmkg.72.4.001 · Cited by 823 · cited 1×
“…as mergers and acquisitions (Bahadir, Bharadwaj, and Srivastava 2008; Homburg and Bucerius 2005; Swaminathan and Moorman 2009), firm performance (Krasnikov and Jayachandran 2008; Morgan and Rego 2009; O’Sullivan and Abela 2007; Ye, Marinova, and Singh 2007), firm value (Krasnikov, Jayachandran,…”
BackgroundBolton, R. N., Lemon, K. N., & Verhoef, P. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263341 · Cited by 741
The Decline of Conceptual Articles and Implications for Knowledge Development
Yadav, M. S. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.1.1 · Cited by 578
Homburg, C., Stierl, M., & Bornemann, T. (2013) · Journal of Marketing · doi:10.1509/jm.12.0089 · Cited by 427
Cited by
Colicev, A., Malshe, A., Pauwels, K., & O'Connor, P. (2018) · Journal of Marketing · doi:10.1509/jm.16.0055 · Cited by 370
How does consumer engagement evolve when brands post across multiple social media?
Unnava, V., & Aravindakshan, A. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-021-00785-z · Cited by 110
Strategic Information Transmission in Peer-to-Peer Lending Markets
Caldieraro, F., Zhang, J. Z., Cunha, M., & Shulman, J. D. (2018) · Journal of Marketing · doi:10.1509/jm.16.0113 · Cited by 101
Metadata
- Authors
- Kumar, V.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2015-01
- Volume
- 79
- Issue
- 1
- Pages
- 1-9
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2113233530
- Cited by
- 260
- References
- 10
- FWCI
- 76.53
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
