How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
Abstract
This study tests hypotheses regarding differences in brand-related user-generated content (UGC) between Twitter (a microblogging site), Facebook (a social network) and YouTube (a content community). It tests them using data from a content analysis of 600 UGC posts for two retail-apparel brands (Lululemon and American Apparel), which differ in the extent to which they manage social media proactively. Comparisons are drawn across six dimensions of UGC; the dimensions were drawn from a priori reading and an inductive analysis of brand-related UGC. This research provides a general framework for comparing brand-related UGC, and helps us to better understand how particular social media channels and marketing strategies may influence consumer-produced brand communications.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Few studies employ a holistic approach that directly compares social media platforms.
“As a result, few studies employ a holistic approach that directly compares social media platforms (Smith, Fischer, and Yongjian 2012; Roy et al. 2017).”
From Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018) · cites this paper as Smith, Fischer, and Yongjian 2012
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875 · see citing works
Social network sites: definition, history, and scholarship
boyd, D. M., & Ellison, N. B. (2007) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2007.00393.x · Cited by 16,251 · see citing works
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064 · see citing works
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10073 · Cited by 5,916 · see citing works
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970 · see citing works
Measuring user influence in twitter: The million follower fallacy
Cha, M., Haddadi, H., Benevenuto, F., & Gummadi, K. (2010) · Proceedings of the International AAAI Conference on Web and Social Media · doi:10.1609/icwsm.v4i1.14033 · Cited by 3,022 · see citing works
Reliability of Nominal Data Based on Qualitative Judgments
Perreault, W. D., & Leigh, L. E. (1989) · Journal of Marketing Research · doi:10.2307/3172601 · Cited by 1,575 · see citing works
Tong, S. T., Van Der Heide, B., Langwell, L., & Walther, J. B. (2008) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2008.00409.x · Cited by 732 · see citing works
Online personal branding: Processes, challenges, and implications
Labrecque, L. I., Markos, E., & Milne, G. R. (2011) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2010.09.002 · Cited by 512 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Social media engagement: What motivates user participation and consumption on YouTube?
Khan, M. L. (2017) · Computers in Human Behavior · doi:10.1016/j.chb.2016.09.024 · Cited by 1,180 · see citing works
Labrecque, L. I. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.003 · Cited by 971 · see citing works
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018) · Journal of Advertising · doi:10.1080/00913367.2017.1405754 · Cited by 819 · see citing works
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631 · see citing works
Factors influencing popularity of branded content in Facebook fan pages
Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014) · European Management Journal · doi:10.1016/j.emj.2014.05.001 · Cited by 557 · see citing works
de Bérail, P., Guillon, M., & Bungener, C. (2019) · Computers in Human Behavior · doi:10.1016/j.chb.2019.05.007 · Cited by 191 · see citing works
Certainty in Language Increases Consumer Engagement on Social Media
Pezzuti, T., Leonhardt, J. M., & Warren, C. (2021) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2020.06.005 · Cited by 143 · see citing works
Impacts of the use of social network sites on users psychological well-being: A systematic review
Erfani, S. S., & Abedin, B. (2018) · Journal of the Association for Information Science and Technology · doi:10.1002/asi.24015 · Cited by 105 · see citing works
Johnson, B. K., Potocki, B., & Veldhuis, J. (2019) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmz003 · Cited by 72 · see citing works
Consumer intentions to engage in s-commerce: a cross-national study.
Bianchi, C., Andrews, L., Wiese, M., & Fazal-E-Hasan, S. (2017) · Journal of Marketing Management · doi:10.1080/0267257x.2017.1319406 · Cited by 68 · see citing works
Leonhardt, J. M., Pezzuti, T., & Namkoong, J.-E. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.03.017 · Cited by 69 · see citing works
Gastaldi, L., Appio, F. P., Trabucchi, D., Buganza, T., & Corso, M. (2024) · Information Systems Journal · doi:10.1111/isj.12491 · Cited by 32 · see citing works
A Study on content creator competencies influencing youtube channel loyalty and viewing satisfaction
An, J., Lee, C. C., & Kwak, N. (2023) · Journal of Organizational Computing and Electronic Commerce · doi:10.1080/10919392.2023.2249785 · Cited by 6 · see citing works
- Authors
- Smith, A. N., Fischer, E., & Yongjian, C.
- Affiliations
- York University (CA)
- Corresponding author
- Smith, Andrew N.
- Fischer, Eileen
- Yongjian, Chen
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2012-05
- Volume
- 26
- Issue
- 2
- Pages
- 102-113
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2008132350
- Cited by
- 1,044
- References
- 9
- Citations by year
- 2026: 30 · 2025: 52 · 2024: 109 · 2023: 105 · 2022: 83 · 2021: 109 · 2020: 81 · 2019: 95 · 2018: 88 · 2017: 94 · 2016: 73 · 2015: 59 · 2014: 36 · 2013: 26 · 2012: 4
- FWCI
- 131.87
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Interactive Marketing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- University of Pittsburgh
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- user-generated content, social networking sites, YouTube, Facebook, Twitter, microblogging, social network sites, apparel brands, Lululemon, social media management, platform comparison
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
