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Cited by 1,089

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations

Gruen, Thomas W., Summers, John O., Acito, Frank·2000·Journal of Marketing
DOI 10.1509/jmkg.64.3.34.18030
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Abstract

The authors conceptualize and empirically examine professional associations’ relationship-building efforts (core services performance, rewards for contributions, dissemination of organizational knowledge, member interdependence enhancement activities, and reliance on external membership requirements) that are theorized to enhance their membership's commitment to the relationship as well as the membership's relationship behaviors. Three components of commitment—affective, continuance, and normative—are theorized to mediate differentially the correlation between the associations’ relationship-building efforts and their members’ relationship behaviors (membership retention, exchange-based participation, and cooperatively based coproduction). Confirmatory factor analysis validates the commitment measures, and structural equations analysis indicates that normative and affective commitment partially mediate the effects of selected relationship-building efforts on coproduction and member participation. Core services performance was the only construct in the model found to affect member retention.

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Metadata

Authors
Gruen, T. W., Summers, J. O., & Acito, F.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2000-07
Volume
64
Issue
3
Pages
34-49
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.64.3.34.18030
OpenAlex
W2097622232
Cited by
1,089
References
14
FWCI
28.81
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.