The DOI matches its OpenAlex record; 5 of the 5 references it cites were found in a registry or an index.
Plural Governance in Industrial Purchasing
Abstract
This article examines the phenomenon of plural governance, a firm's simultaneous use of market contracting and vertical integration for the same basic transaction. The author studies two particular aspects of plural governance, namely the conditions that motivate firms to deploy plural governance and the manner in which one governance form influences the other when the two coexist in a joint structure. Drawing on agency theory and information economics, the author develops a set of research hypotheses and tests them empirically in the context of industrial purchasing decisions. The results suggest that the plural governance phenomenon can be understood from the perspective of solving information asymmetry problems between buyers and suppliers. The author discusses the implications of a “make and buy” approach to extant theory of interfirm governance, relationship management, and marketing strategy in business-to-business settings.
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Citations
Cites
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Conventional wisdom on measurement: A structural equation perspective.
Bollen, K., & Lennox, R. (1991) · Psychological Bulletin · doi:10.1037/0033-2909.110.2.305 · Cited by 3,618
Price, Authority, and Trust: From Ideal Types to Plural Forms
Bradach, J. L., & Eccles, R. G. (1989) · Annual Review of Sociology · doi:10.1146/annurev.so.15.080189.000525 · Cited by 1,990
Cited by
Vlaar, P. W. L., Van den Bosch, F. A. J., & Volberda, H. W. (2006) · Organization Studies · doi:10.1177/0170840606068338 · Cited by 219
Stock, R. M. (2011) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-010-0215-4 · Cited by 122
Metadata
- Authors
- Heide, J. B.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publishing
- Published
- 2003-10-01
- Volume
- 67
- Issue
- 4
- Pages
- 18-29
- ISSN
- 0022-2429 (ISSN-L)
- OpenAlex
- W2003611878
- Cited by
- 307
- References
- 5
- FWCI
- 11.28
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
