Price, Authority, and Trust: From Ideal Types to Plural Forms
Abstract
This review article focuses on the three control mechanisms that govern economic transactions between actors: price, authority, and trust. In contrast to conventional approaches that view market and hierarchy as mutually exclusive control mechanisms (or as poles of a continuum), we argue that price, authority, and trust are independent and can be combined in a variety of ways. For instance, price and authority are often played off each other within firms, while trust and price are sometimes intertwined to control transactions between firms. We also identify a type of organization largely ignored in the literature: the plural form. In the plural form, organizations simultaneously operate distinct control mechanisms for the same function. For example, organizations operate franchises and company-owned units under the same trademark, and companies sometimes make and buy the same part. To understand this form, the analytic focus must move from individual transactions to the broader architecture of control mechanisms
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Trust is a key mechanism governing exchange relationships characterized by uncertainty, vulnerability, and dependence.
“Trust is a key mechanism governing exchange relationships characterized by uncertainty, vulnerability, and dependence (Bradach and Eccles 1989).”
From Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms1 (2014) · cites this paper as Bradach and Eccles 1989
Cites
Coase, R. H. (1937) · Economica · doi:10.1111/j.1468-0335.1937.tb00002.x · Cited by 23,972 · see citing works
Lewis, J. D., & Weigert, A. (1985) · Social Forces · doi:10.2307/2578601 · Cited by 4,163 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Affect and Cognition Based Trust as Foundations for Interpersonal Cooperation in Organizations
McAllister, D. J. (1995) · Academy of Management Journal · doi:10.2307/256727 · Cited by 7,346 · see citing works
Consumer trust in an Internet store
Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000) · Information Technology and Management · doi:10.1023/a:1019104520776 · Cited by 2,577 · see citing works
Trust and commitment in the United States and Japan
Yamagishi, T., & Yamagishi, M. (1994) · Motivation and Emotion · doi:10.1007/bf02249397 · Cited by 2,392 · see citing works
Olson, G. M., & Olson, J. S. (2000) · Human–Computer Interaction · doi:10.1207/s15327051hci1523_4 · Cited by 1,983 · see citing works
Understanding the influence of national culture on the development of trust
Doney, P. M., Cannon, J. P., & Mullen, M. R. (1998) · The Academy of Management Review · doi:10.2307/259297 · Cited by 1,844 · see citing works
Market, Hierarchy, and Trust: The Knowledge Economy and the Future of Capitalism
Adler, P. S. (2001) · Organization Science · doi:10.1287/orsc.12.2.215.10117 · Cited by 1,512 · see citing works
The four levels of loyalty and the pivotal role of trust: a study of online service dynamics
Harris, L. C., & Goode, M. M. H. (2004) · Journal of Retailing · doi:10.1016/j.jretai.2004.04.002 · Cited by 1,425 · see citing works
Trust and e-commerce: a study of consumer perceptions
Corbitt, B. J., Thanasankit, T., & Yi, H. (2003) · Electronic Commerce Research and Applications · doi:10.1016/s1567-4223(03)00024-3 · Cited by 1,069 · see citing works
The Emergence of Governance in an Open Source Community
O'Mahony, S., & Ferraro, F. (2007) · Academy of Management Journal · doi:10.5465/amj.2007.27169153 · Cited by 899 · see citing works
Venkatesh, V., Thong, J. Y. L., Chan, F. K. Y., Hu, P. J.-H., & Brown, S. A. (2011) · Information Systems Journal · doi:10.1111/j.1365-2575.2011.00373.x · Cited by 852 · see citing works
Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014) · MIS Quarterly · doi:10.25300/misq/2014/38.2.04 · Cited by 770 · see citing works
Hong, I. B., & Cho, H. (2011) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2011.02.001 · Cited by 590 · see citing works
Individual Swift Trust and Knowledge-Based Trust in Face-to-Face and Virtual Team Members
Robert, L. P., Denis, A. R., & Hung, Y.-T. C. (2009) · Journal of Management Information Systems · doi:10.2753/mis0742-1222260210 · Cited by 514 · see citing works
Pavlou, P. A. (2002) · The Journal of Strategic Information Systems · doi:10.1016/s0963-8687(02)00017-3 · Cited by 510 · see citing works
Sine, W. D., Shane, S., & Gregorio, D. D. (2003) · Management Science · doi:10.1287/mnsc.49.4.478.14416 · Cited by 330 · see citing works
Leadership in virtual teams: A multilevel perspective
Liao, C. (2017) · Human Resource Management Review · doi:10.1016/j.hrmr.2016.12.010 · Cited by 305 · see citing works
Accounting and network coordination
Håkansson, H., & Lind, J. (2004) · Accounting, Organizations and Society · doi:10.1016/s0361-3682(02)00058-2 · Cited by 301 · see citing works
Qureshi, I., Fang, Y., Ramsey, E., McCole, P., Ibbotson, P., & Compeau, D. (2009) · European Journal of Information Systems · doi:10.1057/ejis.2009.15 · Cited by 262 · see citing works
Dynamic pricing in internet retail: Effects on consumer trust
Garbarino, E., & Lee, O. F. (2003) · Psychology & Marketing · doi:10.1002/mar.10084 · Cited by 242 · see citing works
Handley, S. M., & Angst, C. M. (2015) · Strategic Management Journal · doi:10.1002/smj.2300 · Cited by 213 · see citing works
Delbufalo, E. (2012) · Supply Chain Management: An International Journal · doi:10.1108/13598541211246549 · Cited by 214 · see citing works
A Futuristic Research Agenda for the Field of Franchising
Dant, R. P. (2008) · Journal of Small Business Management · doi:10.1111/j.1540-627x.2007.00233.x · Cited by 164 · see citing works
An investigation of the use of global, virtual, and colocated new product development teams
McDonough, E. F., Kahnb, K. B., & Barczaka, G. (2001) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1820110 · Cited by 543 · see citing works
Implementation research: state of the art and future directions
Linton, J. D. (2002) · Technovation · doi:10.1016/s0166-4972(01)00075-x · Cited by 126 · see citing works
Entrepreneurship in emerging economies
Foo, M., Vissa, B., & Wu, B. (2020) · Strategic Entrepreneurship Journal · doi:10.1002/sej.1363 · Cited by 119 · see citing works
How Can It Be Made Right Again? A Review of Trust Repair Research
Sharma, K., Schoorman, F. D., & Ballinger, G. A. (2023) · Journal of Management · doi:10.1177/01492063221089897 · Cited by 117 · see citing works
Nygaard, A. (2023) · Circular Economy and Sustainability · doi:10.1007/s43615-022-00181-x · Cited by 92 · see citing works
Antecedents of Customer Loyalty in Banking Sector: A Mediational Study
Bhat, S. A., Darzi, M. A., & Parrey, S. H. (2018) · Vikalpa: The Journal for Decision Makers · doi:10.1177/0256090918774697 · Cited by 82 · see citing works
Van Houtte, M., & Van Maele, D. (2012) · Teachers College Record: The Voice of Scholarship in Education · doi:10.1177/016146811211400706 · Cited by 75 · see citing works
Nienaber, A.-M., Hofeditz, M., & H. Searle, R. (2014) · International Journal of Bank Marketing · doi:10.1108/ijbm-12-2013-0146 · Cited by 74 · see citing works
Trust across borders: buyer-supplier trust in global business-to-business E-commerce.
Hong Kong University of Science and Technology, Koh, T., Fichman, M., Carnegie Mellon University, Kraut, R., & Carnegie Mellon University (2012) · Journal of the Association for Information Systems · doi:10.17705/1jais.00316 · Cited by 73 · see citing works
Trust and financial inclusion: A literature review with reference to the digital transformation
Aracil, E., Fernández-Méndez, L., Roch-Dupré, D., & Fuertes, F. J. (2025) · Heliyon · doi:10.1016/j.heliyon.2025.e44128 · Cited by 12 · see citing works
- Authors
- Bradach, J. L., & Eccles, R. G.
- Affiliations
- Harvard University (US)
- Venue
- Annual Review of Sociology
- Publisher
- Annual Reviews
- Published
- 1989-08
- Volume
- 15
- Issue
- 1
- Pages
- 97-118
- ISSN
- 0360-0572 (ISSN-L)
- 1545-2115
- OpenAlex
- W2124013233
- Cited by
- 1,990
- References
- 2
- Citations by year
- 2026: 11 · 2025: 34 · 2024: 30 · 2023: 36 · 2022: 43 · 2021: 41 · 2020: 56 · 2019: 62 · 2018: 67 · 2017: 57 · 2016: 75 · 2015: 78 · 2014: 95 · 2013: 106 · 2012: 109
- FWCI
- 11.26
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Annual Review of Sociology (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Social Sciences › Business, Management and Accounting › Management Information Systems › Outsourcing and Supply Chain Management
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic Theory and Institutions
- Keywords
- control mechanisms, price, authority, trust, plural forms, market and hierarchy, organizational control, franchising, make-or-buy decision, economic transactions, organizational architecture
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review