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Cited by 1,778

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

Zhou, Kevin Zheng, Yim, Chi Kin (Bennett), Tse, David K.·2005·Journal of Marketing
DOI 10.1509/jmkg.69.2.42.60756
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Abstract

Does market orientation impede breakthrough innovation? To date, researchers have presented opposing arguments with respect to this important issue. To address this controversy, the authors conceptualize and empirically test a model that links different types of strategic orientations and market forces, through organizational learning, to breakthrough innovations and firm performance. The results show that a market orientation facilitates innovations that use advanced technology and offer greater benefits to mainstream customers (i.e., technology-based innovations) but inhibits innovations that target emerging market segments (i.e., market-based innovations). A technology orientation is beneficial to technology-based innovations but has no impact on market-based innovations, and an entrepreneurial orientation facilitates both types of breakthroughs. Different market forces (demand uncertainty, technology turbulence, and competitive intensity) exert significant influence on technology- and market-based innovations, and these two types of innovations affect firm performance differently. The results have significant implications for firm strategies to facilitate product innovations and achieve competitive advantages.

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Metadata

Authors
Zhou, K. Z., Yim, C. K. (., & Tse, D. K.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2005-04
Volume
69
Issue
2
Pages
42-60
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.69.2.42.60756
OpenAlex
W2132063760
Cited by
1,778
References
13
FWCI
107.46
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations. https://app.cochat.ai/papers/10.1509/jmkg.69.2.42.60756
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Zhou, K. Z., Yim, C. K. (., & Tse, D. K. (2005). The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations. Journal of Marketing. https://doi.org/10.1509/jmkg.69.2.42.60756

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.