The DOI matches its Crossref record; 61 of the 61 references it cites were found in a registry or an index.
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Abstract
Collaborative manufacturer–retailer relationships based on efficient consumer response (ECR) have become ubiquitous over the past decade. Yet academic studies of ECR adoption and its impact on marketing relationships are relatively scarce. Inspired by the relational view of competitive advantage, the authors empirically investigate whether the extent to which suppliers of a major retailer adopt ECR has a beneficial impact on their outcomes. The results demonstrate that whereas ECR adoption has a positive impact on supplier economic performance and capability development, it also generates greater perceptions of negative inequity on the part of the supplier. However, retailer capabilities and supplier trust moderate some of these main effects. The overall results are robust with respect to differences in supplier size as well as between branded and private-label suppliers.
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Nyaga, G. N., Whipple, J. M., & Lynch, D. F. (2010) · Journal of Operations Management · doi:10.1016/j.jom.2009.07.005 · Cited by 1,043
Innovations in Retail Business Models
Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C. (2011) · Journal of Retailing · doi:10.1016/j.jretai.2011.04.005 · Cited by 592
Krasnikov, A., & Jayachandran, S. (2008) · Journal of Marketing · doi:10.1509/jmkg.72.4.001 · Cited by 823
Power Asymmetry, Adaptation and Collaboration in Dyadic Relationships Involving a Powerful Partner
Nyaga, G. N., Lynch, D. F., Marshall, D., & Ambrose, E. (2013) · Journal of Supply Chain Management · doi:10.1111/jscm.12011 · Cited by 342
Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams
Nath, P., & Mahajan, V. (2008) · Journal of Marketing · doi:10.1509/jmkg.72.1.065 · Cited by 340
Metadata
- Authors
- Corsten, D., & Kumar, N.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2005-07
- Volume
- 69
- Issue
- 3
- Pages
- 80-94
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2128552993
- Cited by
- 455
- References
- 61
- FWCI
- 38.76
- Type
- journal article
- Language
- en
- Open access
- closed
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- Corsten, D., & Kumar, N. (2005). Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption. Journal of Marketing. https://doi.org/10.1509/jmkg.69.3.80.66360
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
