The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Abstract
This article uses actual word-of-mouth (WOM) information to examine the dynamic patterns of WOM and how it helps explain box office revenue. The WOM data were collected from the Yahoo Movies Web site. The results show that WOM activities are the most active during a movie's prerelease and opening week and that movie audiences tend to hold relatively high expectations before release but become more critical in the opening week. More important, WOM information offers significant explanatory power for both aggregate and weekly box office revenue, especially in the early weeks after a movie opens. However, most of this explanatory power comes from the volume of WOM and not from its valence, as measured by the percentages of positive and negative messages.
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Cites
Petty, R. E., & Cacioppo, J. T. (1984) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.46.1.69 · Cited by 1,727
Harrison-Walker, L. J. (2001) · Journal of Service Research · doi:10.1177/109467050141006 · Cited by 1,583
Disconfirmation of consumer expectations through product trial
Olson, J. C., & Dover, P. A. (1979) · Journal of Applied Psychology · doi:10.1037/0021-9010.64.2.179 · Cited by 548
Cited by
Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. A. (2016) · Journal of Marketing Research · doi:10.1509/jmr.14.0380 · Cited by 1,073
What Drives Immediate and Ongoing Word of Mouth?
Berger, J., & Schwartz, E. M. (2011) · Journal of Marketing Research · doi:10.1509/jmkr.48.5.869 · Cited by 663
Ghose, A., Ipeirotis, P. G., & Li, B. (2012) · Marketing Science · doi:10.1287/mksc.1110.0700 · Cited by 649
A study of factors that contribute to online review helpfulness
Huang, A. H., Chen, K., Yen, D. C., & Tran, T. P. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.01.010 · Cited by 364
Kwark, Y., Chen, J., & Raghunathan, S. (2017) · MIS Quarterly · doi:10.25300/misq/2017/41.3.05 · Cited by 350
Metadata
- Authors
- Liu, Y.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2006-07
- Volume
- 70
- Issue
- 3
- Pages
- 74-89
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2016945820
- Cited by
- 1,329
- References
- 3
- FWCI
- 27.67
- Type
- journal article
- Language
- en
- Open access
- closed
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