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Cited by 1,329

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Liu, Yong·2006·Journal of Marketing
DOI 10.1509/jmkg.70.3.074
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Abstract

This article uses actual word-of-mouth (WOM) information to examine the dynamic patterns of WOM and how it helps explain box office revenue. The WOM data were collected from the Yahoo Movies Web site. The results show that WOM activities are the most active during a movie's prerelease and opening week and that movie audiences tend to hold relatively high expectations before release but become more critical in the opening week. More important, WOM information offers significant explanatory power for both aggregate and weekly box office revenue, especially in the early weeks after a movie opens. However, most of this explanatory power comes from the volume of WOM and not from its valence, as measured by the percentages of positive and negative messages.

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Metadata

Authors
Liu, Y.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2006-07
Volume
70
Issue
3
Pages
74-89
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.70.3.074
OpenAlex
W2016945820
Cited by
1,329
References
3
FWCI
27.67
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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