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Cited by 810

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

The Influence of Avatars on Online Consumer Shopping Behavior

Holzwarth, Martin, Janiszewski, Chris, Neumann, Marcus M.·2006·Journal of Marketing

Abstract

An impediment to Web-based retail sales is the impersonal nature of Web-based shopping. A solution to this problem is to use an avatar to deliver product information. An avatar is a graphic representation that can be animated by means of computer technology. Study 1 shows that using an avatar sales agent leads to more satisfaction with the retailer, a more positive attitude toward the product, and a greater purchase intention. Study 2 shows that an attractive avatar is a more effective sales agent at moderate levels of product involvement, but an expert avatar is a more effective sales agent at high levels of product involvement.

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Crossref · 10.1509/jmkg.70.4.019

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Metadata

Authors
Holzwarth, M., Janiszewski, C., & Neumann, M. M.
Venue
Journal of Marketing
Published
2006-10
Volume
70
Issue
4
Pages
19-36
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2163846111
Cited by
810
References
6
FWCI
21.05
Type
journal article
Language
en
Open access
closed

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.