Effects of rhetorical questions on persuasion: A cognitive response analysis.
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When users pay less attention to advertising, they put less mental effort into evaluating the message, and they rely more on heuristics, signals, and cues.
“When users pay less attention to advertising, they put less mental effort into evaluating the message, and they rely more on heuristics, signals, and cues (Petty, Cacioppo, and Heesacker 1981;Tellis 2003).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Petty, Cacioppo, and Heesacker 1981
When users pay more attention to advertising, they put more mental effort into evaluating the message, and they do so more carefully.
“When users pay more attention to advertising, they put more mental effort into evaluating the message, and they do so more carefully (Cacioppo and Petty 1979;Petty, Cacioppo, and Heesacker 1981;Petty, Cacioppo, and Schumann 1983).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Petty, Cacioppo, and Heesacker 1981
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- Authors
- Petty, R. E., Cacioppo, J. T., & Heesacker, M.
- Affiliations
- University of Missouri (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1981-03
- Volume
- 40
- Issue
- 3
- Pages
- 432-440
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2088131499
- Cited by
- 272
- References
- 21
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 10 · 2023: 6 · 2022: 10 · 2021: 10 · 2020: 5 · 2019: 7 · 2018: 18 · 2017: 8 · 2016: 7 · 2015: 14 · 2014: 10 · 2013: 10 · 2012: 3
- FWCI
- 24.46
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Social Sciences › Arts and Humanities › Philosophy › Linguistics and Discourse Analysis
- Social Sciences › Arts and Humanities › Philosophy › Rhetoric and Communication Studies
- Keywords
- rhetorical questions, persuasion, cognitive responses, argumentation
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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